Building Marketing Business

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance.

This audiobook takes the listener on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way, the listener will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this audiobook is a step into the adventure of online marketing. For the expert, this audiobook serves as a refresher of critical areas needed to succeed.

You didn’t lose your power when you left corporate. But you may have lost the scaffolding that once made it obvious. The Authority Architect is a decisive, no-fluff guide for women who have led high-stakes teams, built impossible turnarounds, and now find themselves underestimated in the open market. You’re not starting from scratch. You’re starting from proof. But that proof needs structure. In this book, Betsy Tong—a multi-time best seller and Fortune 500 leader turned authority strategist—offers a system for converting your hard-won credibility into clear offers, visible value,...

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Discover a radical new approach to living and working with "The Nomadic Entrepreneur." This game-changing eBook redefines possibilities by merging the essence of entrepreneurship with the allure of a nomadic lifestyle. Far from your typical business literature, this book takes you on an exhilarating ride unveiling the fascinating world of nomad entrepreneurship. Chapter 1 lays a solid foundation, unraveling the concept of nomad entrepreneurship, the distinct lifestyle it entails, and the myriad opportunities it harbors. Chapter 2 dives into the indispensable art of market research, ...

Verwirkliche mit dem Ratgeber 'VON FRAU ZU FRAU - EIN KARRIERELEITFADEN' deinen individuellen Weg zu beruflichem Erfolg und Selbstbestimmung. Dieses Buch ist dein praktischer Begleiter und Inspirationsquelle, um dich in deinem beruflichen Werdegang zu stärken und zu fördern. Entdecke wertvolle Strategien für Selbstreflexion, Karriereplanung und den Umgang mit Herausforderungen im Berufsleben. Nutze diesen Leitfaden als Schlüsselwerkzeug, um deine persönlichen Karriereziele mit Selbstbewusstsein zu erreichen und eine ausgeglichene Work-Life-Balance zu schaffen.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Dive into the essential steps of launching a successful business with "Strategic Foundations: Building Your Business from Concept to Reality." This comprehensive guide walks aspiring entrepreneurs through the critical stages of business creation, from understanding your market to crafting a compelling business plan. Each chapter is designed to provide you with the knowledge and tools necessary to navigate the complexities of the business world. Whether you're exploring a new business idea or looking to refine your business strategy, this ebook offers valuable insights into market analysis, ...

Are you tired of working long hours with little to show for it? Are you looking for a way to become your own boss and build a successful business from the comfort of your own home? Look no further than The AliExpress Entrepreneur, the ultimate guide to starting and scaling a profitable eCommerce business. With tons of valuable information, this eBook takes you through every step of the process, from finding the right product to building a successful marketing campaign. Whether you're a seasoned entrepreneur or just starting out, this comprehensive guide will give you the tools and knowledge...

In a world where technology is an integral part of our customer-service and sales interactions, the human element that builds trust, loyalty, and real relationships is diminishing. Angel Medina, mortgage professional, has developed what has been coined the “Wow Factor” due to the impact that his professionalism, integrity, and willingness to go the extra mile has on his clients. The majority of Angel’s clients have come to see him as a friend or family member, not just a salesperson.

Mike Sharman invites you to share in the hustle in The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26-year-old - to a seasoned, professional storyteller, Sharman built a boutique social media advertising agency that has made more brands go viral globally than any other studio in Africa.

Building Brands: What Really Matters demystifies the concept of branding, making the complex concepts within the marketing discipline simple to understand. The book covers branding in a way business people can easily relate to. Ed Burghard offers real-life examples of how he has successfully applied branding concepts to his work at Procter & Gamble over his three decade marketing career. The templates for developing a brand strategy are easy to understand and implement. While some branding experts seem to want to create a mystique around the branding of products and organizations, this book...

One thing that makes Facebook marketing different from other forms of marketing is that it enables you to build your business while also creating relationships with loyal fans in the process. Facebook marketing makes it possible for a business to grow from a very small one to an established brand with enhanced visibility and awareness across social media platforms.

Usa tu derecho a presumir te ayudará a encontrar una manera de celebrar y compartir los logros, a la vez que cambiará la forma en la que te perciben, y te dará herramientas para atraer a clientes que realmente te valoren y estén dispuestos, no solamente a invertir, sino a unirse a tu visión de liderazgo. Una marca personal de alto impacto solo puede ser creada por un líder que sabe que el mundo está esperando por su visión y mensaje. Por esa razón, cada capítulo te permitirá potenciar tus dones y alcanzar los resultados esperados. El liderazgo es la nueva marca personal.

Grow Your Brand’s Reach Overnight—Even If You’ve Never Posted Before! This essential guide equips you with straightforward, actionable strategies to captivate audiences, engage effectively, and transform clicks into loyal fans.

Three books in one boxset.

Do you know a person who just seems to “have it all” when it comes to closing sales deals? What is it about that person that makes them wealthy? In this program, best-selling author Chris Widener outlines the tools to gain trust, build respect, develop admiration and create loyalty with everyone you meet. Chris has used these skills to build a successful speaking career, which has led to him sharing the stage with US Presidents, NFL players and being asked to speak at Harvard Business School.

This audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams, and includes insights and interviews with some of the thought leaders in marketing and customer experience....