Building Customers

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

This chapter-level audiobook can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, or brainwashed.

The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will be guided through the recipe step-by-step to build your successful foundation.

This book will make you understand the need to start your own business as an entrepreneur and not forget all the benefits that come along with it. The essence of starting up a business is been shown from the flexibility to be your best. Pursuing your passion, how you can call the shots and set your own deadlines, the more spare time you enjoy and many more. We know a lot of people believe starting a business is a mysterious process as they know they want to start a business but they don’t know the first steps to take. You will find out how to get an idea for a business- how you figure out...

Sales is now a team sport, and to win, you have to build and manage selling squads that work in complete alignment - not just during client meetings, but before and after, as well. In Sell Like a Team, Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

Have you just started a business and are in the infancy stage? Maybe you're an established business looking for something new and fresh to take your sales and business to the next level? This book can touch a wide gamut of experience. It will touch on things you might be familiar with, but never implemented into your business. It could even touch on things you never considered. I'd love to take you along through my journey - what I've found useful, what I've found irrelevant, and how to set yourself up for entrepreneurial business success.

When you are doing business transactions over the World Wide Web, it is harder to build relationships with your prospects and customers than it would be if they were able to walk into your office or shop. After all, it has to be easier to get acquainted with someone who lives 100 meters away than it would be to get to know somebody on the other side of the world. For your online business to be successful, it is essential you do everything possible to earn the trust and respect of your prospects and customers.

*What if a time-tested secret formula followed by business giants was available for you to take your company to exceptional heights? One that makes a few companies achieve outstanding results for centuries despite all obstacles of pandemics & world wars. * What if you could create a legendary brand like Apple or Nike? And be recognised the world over and create a legacy? * Do you constantly feel you are capable of multiple times more but are unable to figure out how? * Wouldn’t it be amazing if you could unlock the secret code to re-program your subconscious mind, the prime driver of our ...