Building Customers

I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell, and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

In the world of sales, YOUR WORDS MATTER. The way you communicate can either make or break a deal. It's not just about what you say, but how you say it. That's where "101 Things You Should Never Say in Sales (and What to Say Instead)" comes into play. This enlightening guide offers insights into the art and science of effective communication in sales. This is not just another sales book; it's a comprehensive manual that will help you refine your sales narrative, enhance your positioning, build positive engagement, and promote a customer-centric approach - all through the power of words. The...

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website. If you are really serious about succeeding with the game of selling on Amazon, I suggest you start paying attention and prepare to take massive action so you may now start your journey toward financial freedom!

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

80% of companies say they give great service… Only 8% of customers say those companies give great service 3 in 5 Americans would try a new brand or company for a better service experience Customer service has gotten so bad that 7 in 10 Americans said they were willing to spend more with companies that they believe provide excellent customer service These statistics are as scary as being stuck on It’s A Small World for anything more than a minute. But they do not have to define you and your company. You can create a service powerhouse in your company that your competitors will never copy...

Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.

Do you know a person who just seems to “have it all” when it comes to closing sales deals? What is it about that person that makes them wealthy? In this program, best-selling author Chris Widener outlines the tools to gain trust, build respect, develop admiration and create loyalty with everyone you meet. Chris has used these skills to build a successful speaking career, which has led to him sharing the stage with US Presidents, NFL players and being asked to speak at Harvard Business School.

Immerse yourself in the captivating world of customer retention and loyalty with this power-packed eBook, "Cultivating Customer Loyalty". This book navigates through the essentials of creating a loyal customer base, which is the key to a successful and sustainable business. Step into the first chapter to understand the intricacies of a promising yet complex industry, the Ginseng Business, and the role it plays in global commerce. This chapter provides analytical insights about this unique industry and provides direction for businesses operating in this or similar markets. Our next leg of ...

Obsess over your customers! It’s necessary to succeed! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary the key to your company’s success.

In Obsess to Success, Cindy passes on all the ways she was able to build her success on a foundation of personal relationships. Whether it's giving gifts or making time to chat, remembering names or sharing meals, there are a thousand small ways you can take your business connections beyond the financial and into the personal. When you obsess about remembering the little things, big things will follow. Once they do, the possibilities are limitless.

Elevate your yoga community with tranquility and serenity; discover the boundless potential of the Zen realm! After all, why just practice when you can cultivate, harmonize, and grow a devoted community, all while maintaining a Zen state of mind? Find all the answers you seek by stepping into the world revealed in "Zen and the Art of Customer Cultivation." This earnest and skillfully narrated guide takes you on a meditative journey across 15 insightful chapters, each a stepping-stone towards creating, nurturing, and sustaining a thriving yoga community. It bridges the gap between Zen and ...

Introducing 'LinkedIn Branding Mastery,' the newest comprehensive eBook guide on corporate branding on LinkedIn. This eBook provides a holistic approach to leveraging the power of LinkedIn for business advancement and branding, making it an absolute must-have for everyone stepping into the corporate landscape. LinkedIn Branding Mastery, as the title suggests, aims to impart master-level knowledge on optimizing your presence on the world's biggest professional networking platform. The book kicks off with a robust introduction on understanding LinkedIn's Power, showcasing its vital role in ...

If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that. Learn the eight common every day words society uses, in most cultures around the world which create argumentative settings, self-defensive reactions and, communication breakdown.

The Zero in Formula, Dennis Geelen's latest book, challenges business owners, CEO's, and leaders to think differently about their company. The stats don't lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. You will learn what it means to be customer centric, with strategies and tools you can apply to your business. You will be guided through the recipe step-by-step to build your successful foundation.

Are you tired of working long hours with little to show for it? Are you looking for a way to become your own boss and build a successful business from the comfort of your own home? Look no further than The AliExpress Entrepreneur, the ultimate guide to starting and scaling a profitable eCommerce business. With tons of valuable information, this eBook takes you through every step of the process, from finding the right product to building a successful marketing campaign. Whether you're a seasoned entrepreneur or just starting out, this comprehensive guide will give you the tools and knowledge...

*What if a time-tested secret formula followed by business giants was available for you to take your company to exceptional heights? One that makes a few companies achieve outstanding results for centuries despite all obstacles of pandemics & world wars. * What if you could create a legendary brand like Apple or Nike? And be recognised the world over and create a legacy? * Do you constantly feel you are capable of multiple times more but are unable to figure out how? * Wouldn’t it be amazing if you could unlock the secret code to re-program your subconscious mind, the prime driver of our ...

Email marketing is a very important tool to take advantage of. Much of your sales can come from your email follow-up. The hardest part of internet marketing is driving traffic. Once you get traffic, you don't want to let any of it go to waste. You might have heard that the money is in your list and yes, this is true. If you are not building your list of potential customers, you are missing out on an extremely vital aspect of your business internet strategy. This book is about the importance of building a list of potential customers and how to go about doing just this.