Building Customers

In this book, you'll discover the road map to financial salvation with proven steps to make your business more proficient, productive, and profitable. You'll learn how to unlock the proper mindset for success, practice compounding habits, and set authentic goals. You'll also gain insight into building a positive workplace culture, deciphering core values, and recruiting a team of high-achievers. Plus, you'll learn how to set up systems and processes for increased efficiency, establish consistent cash flow, and create a raving fan base.

Is content creation an element of marketing? You may be wondering whether any or all of that digital content is marketing in today's digitally dominant culture. Yes, it is. That’s the simple answer. All content has the same goal: to engage your audience. This is known as pillar-based marketing or PBM, and it refers to the practice of entering into an agreement with the reader with each piece of content. The time spent reading or watching a piece of content will in some ways be beneficial to your site's visitors (information, entertainment, etc.). You may profit by making an idea pitch, ...

Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful. Mike and Rick dedicated years to studying the positive aspects of cult psychology and human behavior, uncovering timeless principles that drive loyalty, connection, and influence. By applying these 27 secrets, the team built Funk Roberts' Over 40 Alpha Membership into a $3.5 million success, and Funk has helped build other multi-six-figure Tribe-based businesses.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

Have you ever felt like you were leaving money on the table? Like the deal could have been yours if only you had the skills to close it? Have you ever wondered what the 20 percent of your sales team who do 80 percent of your company’s business know that you don’t? The Joy of Closing offers you the answers to these questions and more.

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Launching your dream business from scratch doesn’t have to be intimidating. Starting your own successful business is more achievable than you think. You just need the right guide. That’s where “How to Start Your Own Business” comes in. This comprehensive guide serves as your launch pad to make your entrepreneurial dream a reality.

"The Ultimate Guide to Customer Acquisition and Retention" is the definitive resource for businesses looking to build and maintain strong,long-lasting relationships with their customers. This comprehensive guide covers everything from understanding your target market, to establishing a unique brand, to delivering exceptional customer service. In this book, you will learn the latest strategies for acquiring new customers and retaining existing ones, including best practices for digital marketing, word-of-mouth marketing, and customer rewards. You'll also discover how to measure and analyze ...

In the world of sales, YOUR WORDS MATTER. The way you communicate can either make or break a deal. It's not just about what you say, but how you say it. That's where "101 Things You Should Never Say in Sales (and What to Say Instead)" comes into play. This enlightening guide offers insights into the art and science of effective communication in sales. This is not just another sales book; it's a comprehensive manual that will help you refine your sales narrative, enhance your positioning, build positive engagement, and promote a customer-centric approach - all through the power of words. The...

Unlock the secrets to conquering niche markets with "Marketing and Business Development," the ultimate guide for entrepreneurs and seasoned business professionals alike. Dive into a wealth of knowledge that transforms the way you approach marketing and business growth, tailored specifically to the unique dynamics of niche audiences. Start your journey by understanding the importance of niche markets and how refining your target audience can give your business a competitive edge. Discover strategies to align your business goals seamlessly with niche marketing techniques, setting a solid ...

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

Amazon FBA is a business model where you find an existing product that is on demand, look for a supplier in China to manufacture the products for you, then ship it to an Amazon warehouse, and you start making money as soon as a customer purchases your product through Amazon's website. If you are really serious about succeeding with the game of selling on Amazon, I suggest you start paying attention and prepare to take massive action so you may now start your journey toward financial freedom!

Stop Playing Business and Start Making Money isn’t another fluffy, feel-good business book. It’s a no-bullsh*t, straight-to-the-point guide to starting and scaling a business that actually makes money—without burning yourself out or chasing useless leads. If you’re tired of spinning your wheels, getting ghosted by prospects, and wasting time on “maybe” clients who never buy, this book will show you how to: * Find the right customers who actually want what you’re selling * Position yourself as the only logical choice in your market * Avoid the biggest mistakes that kill most ...

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

What's the secret to building a thriving subscription box business? Discover the answer in "The Ultimate Subscription Box Guide," where we unravel the strategies that not only captivate subscribers but also pave the way to substantial financial success. Why should I dive into "The Ultimate Subscription Box Guide" for my subscription box venture? If you're ready to turn your passion into profit, this book is your roadmap. It's not just theory; it's a treasure trove of actionable insights, strategies, and real-world examples that will empower you to build a lucrative subscription box empire. ...

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...