Brain Science

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Welcome to "Fascinating Stuff that will Tickle your Brain"! In this book, which is part of my 50-volume "Get Smarter One Book at a Time" series, I take you on a captivating journey through 30 intriguing topics spanning science, nature, history, and the mysteries of the mind. Throughout these pages, we'll explore the remarkable communication systems of ants, uncover the learning process of freshwater otters, and discover the age-old struggle between predator and prey, like wild goats evading their fast pursuers. We'll also travel back in time to examine the roles and challenges faced by ...

When I set out to write this book, my goal was simple: I wanted to tickle brains. As the ninth volume in my explorative 50-book series spanning science, philosophy and adventure, I knew this collection needed to delight and intrigue. I embarked on a journey of discovery, relying on AI chatbots to rapidly search the internet and unearth fascinating facts for me to transform into succinct essays. Peppered with my own perspectives stemming from a lifelong curiosity about the world, together we explored the everyday and the cosmic. From the nuts and bolts of sleep cycles to the existential ...

The God Helmet Experiments (proofread and corrected, 2024) is about research culminating in a technology that created a wide range of religious, mystic, and spiritual experiences in the laboratory. These included some visions of god, out of body experiences, waking dreams, apparitions, and the feeling that there is someone standing behind you when no one is there. It's even elicited Near-Death Experience phenomena. Used in other ways, the God Helmet has also created paranormal experiences, including ghostly visions. There were even a few experiments successfully applying the God Helmet for ...

Marc Lewis's relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta's opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime.

Essays to entertain smart people, without excessive effort Entertaining, bite sized essays on business, fashion, science, words, and other caffenation derived topics This tiny book includes random essays from history, philosophy, business and science. Bill Yarberry, CPA, chemist, statistician, auditor, history buff, and curious person, explores topics ranging from loud shoes to captain obvious. Get new and powerful ideas by reading across multiple disciplines. Tiny Brain Snacks boosts your thinking skills by enhancing long-term neural potentiation growth via novel ideas. In other words, ...

Why can your foot move halfway to the brake pedal before you're consciously aware of danger? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.

***GET THE EBOOK VERSION FOR FREE WHEN YOU PURCHASE THE PAPERBACK*** Let's face it, the world isn't the nicest place out there. There are a lot of people out there that mean to cause us harm. That's why we train martial arts in the first place right? There is also another reason; one that lies dormant in the background until suddenly it becomes relevant when we need it. Once this happens, we are now aware that our training has changed the way we think as well! This two-part short book series I have written to help you fast track the way you see what martial arts training can do for you, not...

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies.

Samantha Kingston has it all: the world's most crush-worthy boyfriend, three amazing best friends, and first pick of everything at Thomas Jefferson High—from the best table in the cafeteria to the choicest parking spot. Friday, February 12, should be just another day in her charmed life. Instead, it turns out to be her last. Then she gets a second chance. Seven chances, in fact.

The past two decades have brought giant leaps in our understanding of how the brain works. But these discoveries—and all their exciting implications—have yet to make their way into most classrooms. With the concise and easily digestible Brain Words: How the Science of Reading Informs Teaching you will learn how children’s brains develop as they become readers and discover ways you can take concrete steps to promote this critical developmental passage.

We’ve all heard the phrase “it’s not brain surgery.” But what exactly is brain surgery? It’s a profession that is barely a hundred years old and profoundly connects two human beings, but few know how it works, or its history. In this warm, rigorous, and deeply insightful book, Dr. Theodore H. Schwartz explores what it’s like to hold the scalpel, wield the drill, extract a tumor, fix a bullet hole, and remove a blood clot—when every second can mean life or death.

The brain is your body's control center. It collects signals from your senses, thinks and decides, and sends signals that tell your body what to do. Each part of the brain has a special job, and they all work together as you think.

Using best practices from gentle parenting, improv comedy, and trauma recovery, this peaceful parenting book brings joy back to families. These positive discipline tips can help whether you're raising toddlers, parenting preschoolers, or supporting school-age children with love and respect. Effective for the hypersensitive child and the strong-willed child, this audiobook offers conscious parenting guidance for solving challenges and preventing them in the first place.

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love. In this sweeping and authoritative audiobook, Dr. Nolan Gasser - a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio - breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

If You Can’t Stop Scrolling—This Book Isn’t Just a Recommendation… It’s a Rescue Mission. You tell yourself, “It’s just a few minutes on my phone.” But hours disappear. You wake up checking TikTok. You fall asleep with Instagram in your face. You feel burned out but overstimulated. You know you’re addicted—but you also feel like you can’t unplug without falling behind, missing out, or falling apart.

With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.