Brain Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In the early 1960s, JFK declared that science would take us to the moon. He also declared that science would make the “remote reaches of the mind accessible” and cure psychiatric illness with breakthrough medications. We were walking on the moon within the decade. But today, psychiatric cures continue to elude us—as does the mind itself. Why is it that we still don’t understand how the mind works? What is the difference between the mind and the brain? And given all that we still don’t know, how can we make insightful, transformative choices about our psychiatric conditions?

Meet Dr Emily Leeming, a leading microbiome scientist, registered dietitian, chef – and now your expert guide on how to feed your second brain to transform your health and mood from the inside out. Genius Gut digests the latest microbiome science on our second brain – the gut – and dives into the powerful two-way path between our physical and mental wellbeing, revolutionising what smart nutrition means. In a pioneering 10-step no fuss gut-brain method, you will learn how and what to eat to feel your absolute best.

Dive into the fascinating world of neuroscience and artificial intelligence with this captivating educational series! In "Neuroscientist Explains Brain and AI: How the Brain and AI Learn," Dr. Tursun Alkam takes young listeners on an enlightening journey through the easy introduction of the human brain and artificial intelligence.

TedW was one of the greatest baseball players of his time. He was also a military hero. Upon his death, TedW’s body and head were cryogenically preserved in the hope that he could be revived someday in the future by advanced medical technology. Barwell Hollings presents a tale about a twentieth century sports and military hero who is revived hundreds of years in the future into a world that is radically different from the one he lived in before his death. Now TedW is faced with the greatest challenge of his life. Can he adapt and even thrive in this new world?

In Fast Asleep, Dr. Michael Mosley brings together the latest, groundbreaking science to explain exactly why it is so important that we regularly get enough sleep. Prone to insomnia, he has taken part in numerous sleep experiments and tested every sleep remedy. Combining personal insight and in-depth research, he explains why so many of us struggle with sleep, what works and what doesn’t, and shares his own myth-busting program to help you achieve a good night’s rest.

From one of the most innovative neuroscientists at work today, an investigation into the bias toward optimism that exists on a neural level in our brains and plays a major part in determining how we live our lives.

Have you ever wondered about the fascinating and quirky details that make up our world? Well, buckle up, because I'm about to take you on a wild ride through 30 topics that have tickled my curiosity! In this book, I share the results of my intellectual explorations, aided by a trusty AI chatbot that helped me dive deep into the vast knowledge available on the internet. Together, we sought to unravel some of life's most intriguing questions, both big and small. Did you know that ancient Romans thought Christians were atheists? Or that our fingers are an evolutionary marvel that has shaped ...

Embark on an exhilarating journey through the pages of "Iconic Stuff that will Tickle your Brain," a captivating book that delves into an eclectic array of topics designed to pique your curiosity and expand your mind. From the intricacies of the human body to the marvels of ancient civilizations, this book is a treasure trove of fascinating information that will leave you eager to explore more. Discover the hidden world of gut bacteria and their profound impact on our overall health, or dive into the ethical implications of gene editing and the revolutionary potential of CRISPR technology. ...

Welcome, curious reader, to a collection of 30 essays that will challenge you to open your mind, question assumptions, and explore captivating ideas. Within these pages, we dive into perplexing topics from science and philosophy to creativity and human behavior. No question is too strange, no phenomenon too confusing to explore. Together, we will investigate life’s baffling mysteries and emerge with delightful new insights. How does consciousness arise? Do aliens dream? Can a jellyfish achieve self-awareness? We tackle these tantalizing questions without hesitation. But that’s just the ...

When two brainless brothers wake up one morning and realize they’ve lost something important—their brains—they set off on the dumbest adventure ever! From fighting evil villains and escaping dangerous heists to crashing into space and accidentally outsmarting an AI overlord, their ridiculous journey is filled with laugh-out-loud moments that will leave listeners in stitches!

There are plenty of books that profess to tell you the meaning of life. But where can you go to find answers to the little mysteries of life that drive you nuts until you find their solution? Imponderables are questions that cannot be answered by numbers or measurements or standard reference books, and Feldman has devoted his life to the eradication of all imponderables.

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

Welcome to a delightful journey through the quirky and captivating realm of eccentric knowledge! I'm thrilled to have you join me as we explore a handpicked collection of 30 peculiar topics and explanations that are sure to pique your curiosity and tickle your brain. As a lifelong learner with an insatiable appetite for the unconventional, I've always been drawn to subjects that stray from the beaten path. In my quest for answers to the most intriguing questions, I turned to the fascinating world of Artificial Intelligence. By harnessing the power of AI, I was able to uncover a treasure ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Within these pages, you'll explore a range of captivating subjects - from the science behind our atmosphere and senses to the nature of emotions, death, and conception. We'll traverse the intricacies of chocolate, the ...

Embark on a fascinating journey of knowledge and discovery with "Imaginative Stuff that will Tickle your Brain," a thought-provoking book that is part of an epic 50-volume series designed to engage your mind and expand your horizons. This captivating collection of 30 chapters delves into a wide array of topics, ranging from the intricacies of human nature and the evolution of ideas to the wonders of the natural world and the marvels of modern technology. As you explore the pages of this book, you'll find yourself immersed in a world of curiosity and wonder. From the power dynamics between ...

From the moment I wake up to the time I lay my head down at night, my mind is aflutter with questions. What's the story behind the latest scientific discovery? How do historical events connect to present-day challenges? What is this? How does that work? Where did this come from? When, why, what if… My thirst for knowledge seems unquenchable, and thankfully, I've found the perfect partner in today's cutting-edge AI tools. These chatbots have become my go-to for diving into the vast ocean of information out there, helping me sift through data to uncover the gems that spark my curiosity even...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. In the coming chapters, we'll explore questions both profound and playful. What dreams reveal about the mind's need for stimulation, how describing the science of rain sparks debate about the supernatural, whether we are...

The Mature Mind delivers good news for those in the second half of life, with an extraordinary account of cutting-edge neuroscience, groundbreaking psychology, fascinating vignettes from history and case studies, and practical advice for personal growth strategies. Gene Cohen, a renowned psychiatrist and gerontologist, draws from more than thirty years of research to show that surprising positive changes in our brains have the powerful potential to enhance, not diminish, our lives after fifty.