Brain Science

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.

An introduction to the parts of the brain and how they function. Thoughts and feelings, movements, and brain injuries are discussed.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In the early days of the Cold War, a spirit of desperate scientific rivalry birthed a different kind of space race: not the race to outer space that we all know, but a race to master the inner space of the human body. While surgeons on either side of the Iron Curtain competed to become the first to transplant organs like the kidney and heart, a young American neurosurgeon had an even more ambitious thought: Why not transplant the brain?

In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic and molecular processes taking place in the brain. He explains why youth is such a sensitive period, during which brain plasticity is maximal, but also assures us that our abilities continue into adulthood, and that we can enhance our learning and memory at any age.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Welcome to "Fascinating Stuff that will Tickle your Brain"! In this book, which is part of my 50-volume "Get Smarter One Book at a Time" series, I take you on a captivating journey through 30 intriguing topics spanning science, nature, history, and the mysteries of the mind. Throughout these pages, we'll explore the remarkable communication systems of ants, uncover the learning process of freshwater otters, and discover the age-old struggle between predator and prey, like wild goats evading their fast pursuers. We'll also travel back in time to examine the roles and challenges faced by ...

Welcome to my book, "Genius Stuff that will Tickle your Brain"! In the 30 chapters that follow, I will take you on a fascinating journey exploring a wide range of intriguing subjects. We'll start by learning about the pesky yellow deer flies that bother us on trail walks and the unique living habits of brown snakes that dwell near water. From there, we'll investigate the painful bites of mosquitoes, uncover the science behind sweating and itchy skin, and discover how predators quickly incapacitate their prey. Shifting gears, we'll ponder what happens when a tree falls in the forest, trace ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series ...

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

Aprender neurociencia es aprender sobre el mundo, sobre nuestra sociedad, y sobre nosotros mismos. Un goce de lectura con asombrosas historias como la del caso del perro castaño; el trampero que alquiló su estómago; el cerebro de la sufragista; el efecto Coolidge; Jekyll, Hyde, Semmelweis, Marilyn, Jenofonte... y muchos otros genuinos personajes que desfilan por las páginas de este nuevo libro del gran escritor de la divulgación científica española.

Self Comes to Mind is a nuanced and original chronicle of the evolution of the human brain. It reveals how the brain's development of a self becomes a challenge to nature's indifference and opens the way for the appearance of culture, a radical break in the course of evolution.

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

For the first time on audio, this is an unabridged reading of a classic Doctor Who novelisation, based on a serial from the original TV series....Why do so many spaceships crash land on Karn, a bleak, lonely and seemingly deserted planet?

Until very recently, scientists believed our brains were fully developed in childhood. Now, thanks to imaging technology, we know that the brain goes on developing and changing right through adolescence into adulthood. So, what makes the adolescent brain different? Why does an easy child become a challenging teenager? And why is it that many mental illnesses begin during these formative years? Drawing upon her cutting-edge research, award-winning neuroscientist Sarah-Jayne Blakemore explains how adolescence is fundamental to how we invent ourselves.

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.