Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey. He explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena to near-death experiences to quantum physics and beyond.

An introduction to the parts of the brain and how they function. Thoughts and feelings, movements, and brain injuries are discussed.

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

It has been remarked that if the brain were so simple we could understand it, we would be so simple we couldn’t. Commencing with a brief history of neuroscience, from the ancient practice of drilling holes in the head to relieve headaches to the latest results from MRI and CT scans, this accessible guide sets out to explore exactly what we do know about the brain. Including the most up-to-date research on the cerebral processes, this entertaining introduction assumes no previous scientific knowledge.

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

Welcome to my book, "Genius Stuff that will Tickle your Brain"! In the 30 chapters that follow, I will take you on a fascinating journey exploring a wide range of intriguing subjects. We'll start by learning about the pesky yellow deer flies that bother us on trail walks and the unique living habits of brown snakes that dwell near water. From there, we'll investigate the painful bites of mosquitoes, uncover the science behind sweating and itchy skin, and discover how predators quickly incapacitate their prey. Shifting gears, we'll ponder what happens when a tree falls in the forest, trace ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series ...

A healthy brain is the key to staying vibrant and alive for a long time, and in Use Your Brain to Change Your Age, bestselling author and brain expert Dr. Daniel G. Amen shares ten simple steps to boost your brain to help you live longer, look younger, and dramatically decrease your risk for Alzheimer’s disease.

Aprender neurociencia es aprender sobre el mundo, sobre nuestra sociedad, y sobre nosotros mismos. Un goce de lectura con asombrosas historias como la del caso del perro castaño; el trampero que alquiló su estómago; el cerebro de la sufragista; el efecto Coolidge; Jekyll, Hyde, Semmelweis, Marilyn, Jenofonte... y muchos otros genuinos personajes que desfilan por las páginas de este nuevo libro del gran escritor de la divulgación científica española.

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.

Self Comes to Mind is a nuanced and original chronicle of the evolution of the human brain. It reveals how the brain's development of a self becomes a challenge to nature's indifference and opens the way for the appearance of culture, a radical break in the course of evolution.

Immerse yourself in the mesmerizing journey of cognitive enhancement with "Brain Boost," your ultimate companion into the labyrinth of human intellect. This eBook serves as a stepping stone towards self-improvement, guiding you through scientifically-proven strategies designed to rejuvenate and reinvigorate your mental capabilities. Kick start your journey into the enticing world of neuroplasticity, with introductions to the concepts and the pressing importance of mental fitness. Avail an in-depth dive into the fascinating realms of aging brains, memory enhancement, and the power of brain-...

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom - one of today's preeminent thinkers - offers us a bold rewrite of the evolutionary saga. Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution; it is a "grand vision," says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.

Until very recently, scientists believed our brains were fully developed in childhood. Now, thanks to imaging technology, we know that the brain goes on developing and changing right through adolescence into adulthood. So, what makes the adolescent brain different? Why does an easy child become a challenging teenager? And why is it that many mental illnesses begin during these formative years? Drawing upon her cutting-edge research, award-winning neuroscientist Sarah-Jayne Blakemore explains how adolescence is fundamental to how we invent ourselves.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

Internationally respected neuroscientist Dr. Guloglu takes us on a scientific journey through who, how, and why we love, and provides illuminating explanations to all love-related questions in an easy and relatable style. Based on hundreds of exclusive scientific studies, this well-researched book offers the neuroscience insights you need to improve your dating life and romantic relationships. In this comprehensive practical guide you’ll find: How do our brain and hormones change when we fall in and out of love? What are the features that make someone attractive, and why? How do ...