Brain Science

Using deadly foamal bombs and newly developed vibration weapons, men like Joao Martinho and his coworkers fought to clear the green hell of the Mato Grosso. But somehow those areas that had been completely cleared were becoming reinfested, despite the impenetrable vibration barriers. And tales were coming out of the jungles - tales of insects mutated to incredible sizes, of creatures who seemed to be men but whose eyes gleamed with the chitinous sheen of insects....

The human body was honed under unique conditions that no longer exist. The modern world has changed dramatically since our days as hunter gatherers, and it has caused widespread anxiety, stress, and disease, leaving our brains in disrepair. But science proves that the body and brain can be healed with the intervention of lifestyle protocols that help us to regain our cognitive birthright. In the Genius Life, Lugavere expands the Genius Foods plan, which focused on nutrition and how it affects brain health, and expands it to encompass a full lifestyle protocol.

Losing your memory? Can't focus or concentrate? Do you have brain fog or tire easily? Have you lost your zest for life or motivation? Do people tell you this is all a normal part of aging? If so, your brain may be growing old too fast, or degenerating. Modern diets, a stressful lifestyle, and environmental toxins all take their toll on the brain. This doesn't just happen to seniors - brain disorders and degeneration are on the rise for young and old alike. The good news is the brain is extremely adaptable and wants to get well.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.

The idea that “thoughts become things” has become a meme in popular culture. It’s held as a firm proposition in metaphysics, and some spiritual teachers ascribe infinite powers to the mind. But are these claims scientifically accurate? What does the scientific evidence tell us about the scope of the human mind to transform thoughts into reality?

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Parker describes the discovery of tetrahydocannbinol (THC), the main psychoactive component of cannabis, and the further discovery of cannabinoid receptors in the brain. She explains that the brain produces chemicals similar to THC, which act on the same receptors as THC, and shows that the endocannabinoid system is involved in all aspects of brain functioning.

In this groundbreaking new book, researchers Andrew Newberg and Eugene d'Aquili offer an explanation that is at once profoundly simple and scientifically precise: The religious impulse is rooted in the biology of the brain. In Why God Won't Go Away, Newberg and d'Aquili document their pioneering explorations in the field of neurotheology, an emerging discipline dedicated to understanding the complex relationship between spirituality and the brain.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

What if every time you had a self-critical thought, you heard it in a man’s voice? The truth is not far off. Living in a patriarchy, women absorb a lifetime of messages that say your worth is defined by your looks, your accomplishments, and how well you take care of everyone around you. In fact, these messages are so pervasive that, even knowing they exist, they still manage to program themselves into our brains. The result is that women end up feeling anxious, guilty, and vaguely ashamed of themselves no matter how much they do for others or achieve for themselves.

Until recently, microglia were thought to be merely the brain’s housekeepers, helpfully removing damaged cells. But a recent groundbreaking discovery revealed them to be capable of terrifying Jekyll and Hyde behavior. When triggered - and anything that stirs up the immune system in the body can activate microglia - they can morph into destroyers, impacting a wide range of issues from memory problems and anxiety to depression and Alzheimer’s. Under the right circumstances, however, microglia can be coaxed back into being angelic healers.

Marc Lewis's relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta's opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

The time to rethink degenerative brain disorders has come. With no biological boundaries between neurodegenerative diseases, illnesses such as Parkinson's and Alzheimer's result from a large spectrum of biological abnormalities, hampering effective treatment. Acclaimed neurologist Dr. Alberto Espay and Parkinson's advocate Benjamin Stecher present compelling evidence that these diseases should be targeted according to genetic and molecular signatures rather than clinical diagnoses.

We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. We are designed by nature to flourish through play.

According to a poll from the American Psychological Association more than a quarter of U.S. adults say they’re so stressed they can’t function. But it’s not just adults. Teenagers and children are also experiencing the negative effects of stress. Blending brain science, biblical truth, and best practices, Stress Less provides hope and healing. From his PhD research, pastor Charles Stone presents nine actionable insights for those battling stress or who have friends or family with fear and anxiety.

Do you wonder how to make effective decisions in everyday life? Are you fatigued with thousands of choices every day? Have you spent lots of time struggling with whether you should follow your heart or mind? Our brain has two modes of thinking: intuitive and reflective. Intuitive thinking or intuition is fast, emotional, efficient, but error-prone; reflective thinking or reflection is more logical and precise, but slow and effortful. Now, in The Tale of Two Minds: The Art and Science of Decision-making in Everyday Life, Dr. Chong Chen introduces groundbreaking studies that help you achieve ...