Brain Science

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.

Interweaving her vast knowledge of neurology, sociology, psychology, and philosophy with fascinating down-to-earth examples and lively personal anecdotes, developmental psychologist, neuroscientist, and dyslexia expert Wolf probes the question, "How do we learn to read and write?" This ambitious and provocative new book offers an impassioned look at reading, its effect on our lives, and explains why it matters so greatly in a digital era.

Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance. In Spark, John J. Ratey, MD, embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's.

Santiago Ramon y Cajal is likely the most important figure in the history of biology you've never heard of. Along with Darwin and Pasteur, he ranks among the most brilliant and original biologists of the nineteenth century, and his discoveries have done for our understanding of the human brain what the work of Galileo and Sir Isaac Newton did for our conception of the physical universe. Benjamin Ehrlich's The Brain in Search of Itself is the first major biography in English of this figure, whose scientific odyssey mirrored the rocky journey of his beloved homeland of Spain.

Actions have consequences - and the ability to learn from them revolutionized life on Earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Ten years in the making, The Science of Consequences takes an interdisciplinary approach to show how something so deceptively simple can help make sense of so much.

V. S. Ramachandran is at the forefront of his field - so much so that Richard Dawkins dubbed him the "Marco Polo of neuroscience". Now, in a major new work, Ramachandran sets his sights on the mystery of human uniqueness. Taking us to the frontiers of neurology, he reveals what baffling and extreme case studies can teach us about normal brain function and how it evolved.

The truth is, most of the things we want - health, happiness, wealth, love - are governed by our ability to think, feel, and act - in other words, by our brain. Dr. Swart combines the insights and inspiration of The Secret with the practical lessons of The Master Key System to help a new generation fulfill their dreams. The Source is a rigorous, proven toolkit for unlocking our minds - and reaching our fullest potential.

Most people experience themselves as two-sided: one side seems mature and stable, the other emotional and impulsive. But have you ever wondered if there really are two minds in each of us? If so, do traumatic as well as ordinary experiences affect the way our minds grow and interact? According to Fredric Schiffer, a Harvard psychiatrist and researcher, advances in science prove what many of us have always intuited is true: We are of two minds, each one with a different degree of maturity, and each one associated with the left or the right brain. This brilliant, provocative book illustrates ...

In The Ancestor's Tale, evolutionary biologist Richard Dawkins offers a masterwork: an exhilarating reverse tour through evolution, from present-day humans back to the microbial beginnings of life four billion years ago. Throughout the journey, Dawkins spins entertaining, insightful stories and sheds light on topics such as speciation, sexual selection, and extinction. The Ancestor's Tale is at once an essential education in evolutionary theory and riveting in its telling.

The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

In 1848 Vermont, railroad foreman Phineas Gage sat above a hole, preparing to blast through some granite. A 13-pound iron rod fell from his hands into the hole, triggering the explosion and sending the rod straight through Phineas' head. Thirty minutes after this terrible accident, Phineas sat on the steps of a hotel, patiently waiting for the town doctor to arrive. He chatted with his amazed coworkers as if nothing had happened. But something terrible had happened.

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

Throughout his research into memory theory, Nelson Dellis found existing memory improvement guides to be wanting - overcomplicated, dry, and stodgy. So he decided to create a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques.

What if the key to better health was a 100-year-old industrial dye? Sounds insane? Science says otherwise. Meet methylene blue—a compound that started as a textile dye, stumbled into medicine, and never quite left. It has been used for everything from treating malaria to reversing cyanide poisoning, and more recently, researchers are uncovering its potential benefits for mitochondrial function, cognitive performance, and cellular resilience. But how did a simple blue dye become such a critical player in human health? And why has modern science only recently begun to appreciate its full ...

Brain, Nature, Mind, Universe is your gateway to the most astonishing wonders of science and the mysteries that continue to baffle experts. Delve into mind-bending facts and intriguing stories about everything from our brains to the cosmos. Each chapter reveals fascinating truths, quirky discoveries, and unsolved puzzles that will inspire curiosity in listeners of all ages.

“We have reason to believe that the last expedition had made contact with the aliens and had gained some vital intelligence about them. We know that, but that’s all we know. All other contact with the expedition was lost before we received any of the details. “Agent X was the only surviving member of that expedition. A rescue team found him on a small craft, orbiting Mendel. He couldn’t even speak and he soon fell into a coma, the state in which he was when you began your treatments. His mind was very diseased.” “And you need us to dig that information out of his diseased mind,...

"Brain Science For The Soul - Time To Update Your Leadership Playbook" is a transformative guide that intertwines the principles of neuroscience, cognitive psychology, and leadership. Authored by Adriana Vela, a renowned thought leader in transformational human performance, this book masterfully blends scientific insight and what it means to the soul - a crucial tool for current and future leaders navigating the complexities of modern organizational environments.Traditional leadership models are becoming obsolete in a rapidly evolving world characterized by volatility, uncertainty, ...

Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett demystify that big gray blob between your ears. In seven short essays (plus a bite-sized story about how brains evolved), this slim, entertaining, and accessible collection reveals mind-expanding lessons from the front lines of neuroscience research. You'll learn where brains came from, how they're structured (and why it matters), and how yours works in tandem with other brains to create everything you experience.

For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses map-like structures to build a model of the world - not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought.