Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In the early days of the Cold War, a spirit of desperate scientific rivalry birthed a different kind of space race: not the race to outer space that we all know, but a race to master the inner space of the human body. While surgeons on either side of the Iron Curtain competed to become the first to transplant organs like the kidney and heart, a young American neurosurgeon had an even more ambitious thought: Why not transplant the brain?

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

Welcome to "Fascinating Stuff that will Tickle your Brain"! In this book, which is part of my 50-volume "Get Smarter One Book at a Time" series, I take you on a captivating journey through 30 intriguing topics spanning science, nature, history, and the mysteries of the mind. Throughout these pages, we'll explore the remarkable communication systems of ants, uncover the learning process of freshwater otters, and discover the age-old struggle between predator and prey, like wild goats evading their fast pursuers. We'll also travel back in time to examine the roles and challenges faced by ...

Welcome to my book, "Genius Stuff that will Tickle your Brain"! In the 30 chapters that follow, I will take you on a fascinating journey exploring a wide range of intriguing subjects. We'll start by learning about the pesky yellow deer flies that bother us on trail walks and the unique living habits of brown snakes that dwell near water. From there, we'll investigate the painful bites of mosquitoes, uncover the science behind sweating and itchy skin, and discover how predators quickly incapacitate their prey. Shifting gears, we'll ponder what happens when a tree falls in the forest, trace ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series ...

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love. In this sweeping and authoritative audiobook, Dr. Nolan Gasser - a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio - breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

Aprender neurociencia es aprender sobre el mundo, sobre nuestra sociedad, y sobre nosotros mismos. Un goce de lectura con asombrosas historias como la del caso del perro castaño; el trampero que alquiló su estómago; el cerebro de la sufragista; el efecto Coolidge; Jekyll, Hyde, Semmelweis, Marilyn, Jenofonte... y muchos otros genuinos personajes que desfilan por las páginas de este nuevo libro del gran escritor de la divulgación científica española.

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

Healing the Addicted Brain is a breakthrough work that focuses on treating drug and alcohol addiction as a biological disease - based on the Recovery Science program that has helped thousands of patients defeat their addictions. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing tools and strategies designed to overcome the biological factors that cause addictive behavior along with proven treatments and medications.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.

When I set out to write this book, my goal was simple: I wanted to tickle brains. As the ninth volume in my explorative 50-book series spanning science, philosophy and adventure, I knew this collection needed to delight and intrigue. I embarked on a journey of discovery, relying on AI chatbots to rapidly search the internet and unearth fascinating facts for me to transform into succinct essays. Peppered with my own perspectives stemming from a lifelong curiosity about the world, together we explored the everyday and the cosmic. From the nuts and bolts of sleep cycles to the existential ...

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

Self-control may be the least-coveted fruit of the Spirit. But the truth is that people who are successful at self-control have freer, happier lives, and we all want that. After all, our bad habits - from the slight to the serious - bring with them a host of negative emotions, take up our time, and keep us from being the best version of ourselves.