Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

An introduction to the parts of the brain and how they function. Thoughts and feelings, movements, and brain injuries are discussed.

Self Comes to Mind is a nuanced and original chronicle of the evolution of the human brain. It reveals how the brain's development of a self becomes a challenge to nature's indifference and opens the way for the appearance of culture, a radical break in the course of evolution.

In this extraordinary follow-up to the critically acclaimed The Lucifer Principle, Howard Bloom - one of today's preeminent thinkers - offers us a bold rewrite of the evolutionary saga. Global Brain is more than just a brilliantly original contribution to the ongoing debate on the inner workings of evolution; it is a "grand vision," says the eminent evolutionary biologist David Sloan Wilson, a work that transforms our very view of who we are and why.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

The Memory Thief is the remarkable true story of a team of doctors who - through years of scientific sleuthing and observant care - discover a surprising connection between opioids and memory, one that holds promise and peril for any one of us.

The whole situation began when Duncan Dougal was hiding out in a dumpster (it’s a long and smelly story). Stuck in the garbage, he discovered proof that even though the kids drove off the alien named Broxholm the year before, there is still an alien-in-disguise working as one of their seventh-grade teachers! But which teacher is it? That’s the mystery Duncan must solve to protect the school - and himself.

Immerse yourself in the enriching experience of personal growth and self-discovery with "Mindful Journeys". This compelling eBook invites you to embark on a transformative expedition into mindfulness, a practice grounded in the power of the present moment. Setting sail with an engaging introduction to mindfulness, the book elucidates the profound understanding and historical origins of this philosophy. Become one with the essence of mindfulness, exploring its multitudinous benefits that can beautify your existence in awe-inspiring ways. Dive deep into the enigmatic realm of the brain with ...

Welcome to my book, "Genius Stuff that will Tickle your Brain"! In the 30 chapters that follow, I will take you on a fascinating journey exploring a wide range of intriguing subjects. We'll start by learning about the pesky yellow deer flies that bother us on trail walks and the unique living habits of brown snakes that dwell near water. From there, we'll investigate the painful bites of mosquitoes, uncover the science behind sweating and itchy skin, and discover how predators quickly incapacitate their prey. Shifting gears, we'll ponder what happens when a tree falls in the forest, trace ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series ...

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

A healthy brain is the key to staying vibrant and alive for a long time, and in Use Your Brain to Change Your Age, bestselling author and brain expert Dr. Daniel G. Amen shares ten simple steps to boost your brain to help you live longer, look younger, and dramatically decrease your risk for Alzheimer’s disease.

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

Get ready to embark on a transformative journey towards inner peace and balance with our newest eBook, "Mindful and Healthy: The Science of Meditation". This comprehensive guide starts with the basics, providing you with a clear understanding of meditation and mindfulness, their history, and their benefits. You'll discover how meditation and mindfulness affect the brain and learn about the scientific evidence behind them for both physical and mental health. But that's just the beginning. Once you've laid the foundation, you'll dive into practical tips on getting started with meditation and ...

What if you could flip a switch and instantly stop hating what you hate❓ What if the fear, doubt, or pain you’ve carried for years could collapse in just minutes—using your brain’s own language❓ And what if you could master that switch and rewire your subconscious anytime, anywhere - with tools used by top therapists, athletes, and change-makers❓ This isn’t a fantasy. It’s neuroscience meets practical transformation. And in this book, you’ll learn exactly how to do it in just 10 minutes. Introducing a results-based transformation system rooted in NLP (Neuro-Linguistic ...

We’ve come a long way. The earliest human had a brain as small as a child’s fist; ours are four times bigger, with spectacular abilities and potential we are only just beginning to understand. This is How the Mind Changed, a seven-million-year journey through our own heads, packed with vivid stories, groundbreaking science, and thrilling surprises. Discover how memory has almost nothing to do with the past.

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

My name is Tom Bailey and I'm a trainer and personal growth expert with over 15 years of experience helping people make meaningful, lasting changes in their lives. In this short introduction, I want to share why my book, "Vegas Nerve Exercises to Rewire Your Brain", could be the key to the transformation you've been looking for.

Dopamine, Oxytocin, Serotonin, Cortisol, Endorphin and Testosterone - these are the six substances that internationally acclaimed Swedish public speaker and coach David JP Phillips will guide you through to understand just how our chemistry can affect us and how we can take control and affect it. In this simple and accessible guide, learn how to harness the immense power of your mind to its fullest potential and optimize your body's chemical factory to achieve lasting transformation. This book will lead you to the future you desire and is for everyone who wants to feel high on life for real.