Brain Science

Marc Lewis's relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta's opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime.

Essays to entertain smart people, without excessive effort Entertaining, bite sized essays on business, fashion, science, words, and other caffenation derived topics This tiny book includes random essays from history, philosophy, business and science. Bill Yarberry, CPA, chemist, statistician, auditor, history buff, and curious person, explores topics ranging from loud shoes to captain obvious. Get new and powerful ideas by reading across multiple disciplines. Tiny Brain Snacks boosts your thinking skills by enhancing long-term neural potentiation growth via novel ideas. In other words, ...

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Samantha Kingston has it all: the world's most crush-worthy boyfriend, three amazing best friends, and first pick of everything at Thomas Jefferson High—from the best table in the cafeteria to the choicest parking spot. Friday, February 12, should be just another day in her charmed life. Instead, it turns out to be her last. Then she gets a second chance. Seven chances, in fact.

In this revolutionary audiobook, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain. Until now, medical research has focused on "bikini medicine", assuming that women are essentially men with breasts and tubes. Yet women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, and strokes. They are also twice as likely to end their lives suffering from Alzheimer's disease, even when their longer lifespans are taken into account.

The brain is your body's control center. It collects signals from your senses, thinks and decides, and sends signals that tell your body what to do. Each part of the brain has a special job, and they all work together as you think.

The first audiobook of its kind, Mind Wars covers the ethical dilemmas and bizarre history of cutting-edge technology and neuroscience developed for military applications. As the author discusses the innovative Defense Advanced Research Projects Agency (DARPA) and the role of the intelligence community and countless university science departments in preparing the military and intelligence services for the 21st century, he also charts the future of national security.

We’ve all heard the phrase “it’s not brain surgery.” But what exactly is brain surgery? It’s a profession that is barely a hundred years old and profoundly connects two human beings, but few know how it works, or its history. In this warm, rigorous, and deeply insightful book, Dr. Theodore H. Schwartz explores what it’s like to hold the scalpel, wield the drill, extract a tumor, fix a bullet hole, and remove a blood clot—when every second can mean life or death.

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

Brains Through Time examines how vertebrate nervous systems evolved in conjunction with other organ systems and the planet's ecology. Surveying an enormous range of information on genes and proteins, sensory and motor systems, central neural circuits, physiology, and animal behavior, the authors reconstruct the major changes that occurred as vertebrates emerged and then diversified.

Your brain can fool you and change itself in miraculous ways. Knowing how can make a difference in your life. You'll learn about: Bias and emotion-driven risk assessments Inaccurate pattern recognition, memory, and value perceptions Neuroplasticity, neurogenesis, and epigenetics Mind-body connection and meditation In Brain Buzzed, Dr. Marlin Cluts offers 39 intentionally brief insights in fun, bite-sized chapters. Specifically writing for the lay person, Cluts combines a curiosity of learning (a doctorate in Human Performance Technology), with the brevity of the business world (a retired ...

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

The past two decades have brought giant leaps in our understanding of how the brain works. But these discoveries—and all their exciting implications—have yet to make their way into most classrooms. With the concise and easily digestible Brain Words: How the Science of Reading Informs Teaching you will learn how children’s brains develop as they become readers and discover ways you can take concrete steps to promote this critical developmental passage.

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.