Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.

Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey. He explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena to near-death experiences to quantum physics and beyond.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

Focusing on the brain and its neurotransmitters, this book delves into the irrefutable science behind addiction. The indispensable knowledge offered within these pages will revolutionize how we view, treat, and conquer addictions and cravings. Providing insight into human behavior, this information will bring hope and understanding to anyone desiring to permanently overcome chemical dependency.

Welcome to "Fascinating Stuff that will Tickle your Brain"! In this book, which is part of my 50-volume "Get Smarter One Book at a Time" series, I take you on a captivating journey through 30 intriguing topics spanning science, nature, history, and the mysteries of the mind. Throughout these pages, we'll explore the remarkable communication systems of ants, uncover the learning process of freshwater otters, and discover the age-old struggle between predator and prey, like wild goats evading their fast pursuers. We'll also travel back in time to examine the roles and challenges faced by ...

Welcome to my book, "Genius Stuff that will Tickle your Brain"! In the 30 chapters that follow, I will take you on a fascinating journey exploring a wide range of intriguing subjects. We'll start by learning about the pesky yellow deer flies that bother us on trail walks and the unique living habits of brown snakes that dwell near water. From there, we'll investigate the painful bites of mosquitoes, uncover the science behind sweating and itchy skin, and discover how predators quickly incapacitate their prey. Shifting gears, we'll ponder what happens when a tree falls in the forest, trace ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series ...

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love. In this sweeping and authoritative audiobook, Dr. Nolan Gasser - a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio - breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

Aprender neurociencia es aprender sobre el mundo, sobre nuestra sociedad, y sobre nosotros mismos. Un goce de lectura con asombrosas historias como la del caso del perro castaño; el trampero que alquiló su estómago; el cerebro de la sufragista; el efecto Coolidge; Jekyll, Hyde, Semmelweis, Marilyn, Jenofonte... y muchos otros genuinos personajes que desfilan por las páginas de este nuevo libro del gran escritor de la divulgación científica española.

Suzy Smith and her friends have gathered again for the re-launch of the Impossible Postal Express. The celebrations don't last long though, before Trollville is rocked by a violent tremor - one of a series growing more powerful by the day. It's clear something sinister is underfoot. Nevertheless, Suzy's got a long-overdue package that the Express must deliver, and it may just lead her to some answers.

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events.

Healing the Addicted Brain is a breakthrough work that focuses on treating drug and alcohol addiction as a biological disease - based on the Recovery Science program that has helped thousands of patients defeat their addictions. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing tools and strategies designed to overcome the biological factors that cause addictive behavior along with proven treatments and medications.

If you’ve ever been so pissed off that you did things that you regretted, or ruined your own day and some other people’s, too, this book is for you. Or if you feel angry every single day and it’s affecting your health and sleep and love of life. Or if you have very good reasons to be mad as hell, and you aren’t going to take it anymore. Or if you’ve repressed your anger all your life and now it’s all coming out at once.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

Internationally respected neuroscientist Dr. Guloglu takes us on a scientific journey through who, how, and why we love, and provides illuminating explanations to all love-related questions in an easy and relatable style. Based on hundreds of exclusive scientific studies, this well-researched book offers the neuroscience insights you need to improve your dating life and romantic relationships. In this comprehensive practical guide you’ll find: How do our brain and hormones change when we fall in and out of love? What are the features that make someone attractive, and why? How do ...