Brain Science

Nearly everyone swears - whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies, and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic and molecular processes taking place in the brain. He explains why youth is such a sensitive period, during which brain plasticity is maximal, but also assures us that our abilities continue into adulthood, and that we can enhance our learning and memory at any age.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The remarkable story of an ordinary man who was transformed when a traumatic injury left him with an extraordinary gift. No one sees the world as Jason Padgett does. Water pours from the faucet in crystalline patterns, numbers call to mind distinct geometric shapes, and intricate fractal patterns emerge from the movement of tree branches, revealing the intrinsic mathematical designs hidden in the objects around us. Yet Padgett wasn’t born this way. Twelve years ago, he had never made it past pre-algebra. But a violent mugging forever altered the way his brain works.

In 1994, The Bell Curve and its controversial thesis catapulted the topic of genetic racial differences in IQ to the forefront of a renewed and heated debate. Now, in A Terrible Thing to Waste, award-winning science writer Harriet A. Washington adds her incisive analysis to the fray, arguing that IQ is a biased and flawed metric, but that it is useful for tracking cognitive damage. Featuring extensive scientific research and Washington's sharp, lively reporting, A Terrible Thing to Waste is sure to outrage, transform the conversation, and inspire debate.

The placebo effect, what is it and does it truly work? What are its health advantages, its medical benefits? What about weight loss and wrinkle creams? Is it your brain, or the supplement working? Is this a victory of your brain, or is this a win for medicine? Does the Placebo effect associate itself with hypnosis? How does it fit in with subconscious thinking? This book will teach you what multiple sclerosis is and how to comprehend its various subtypes and treatments.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

Dopamine, Oxytocin, Serotonin, Cortisol, Endorphin and Testosterone - these are the six substances that internationally acclaimed Swedish public speaker and coach David JP Phillips will guide you through to understand just how our chemistry can affect us and how we can take control and affect it. In this simple and accessible guide, learn how to harness the immense power of your mind to its fullest potential and optimize your body's chemical factory to achieve lasting transformation. This book will lead you to the future you desire and is for everyone who wants to feel high on life for real.

What makes you the way you are - and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains.

***GET THE EBOOK VERSION FOR FREE WHEN YOU PURCHASE THE PAPERBACK*** Let's face it, the world isn't the nicest place out there. There are a lot of people out there that mean to cause us harm. That's why we train martial arts in the first place right? There is also another reason; one that lies dormant in the background until suddenly it becomes relevant when we need it. Once this happens, we are now aware that our training has changed the way we think as well! This two-part short book series I have written to help you fast track the way you see what martial arts training can do for you, not...

There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace. Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies.

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

Marcus Warner and Chris Coursey show us how to build habits that fill our lives with greater joy and satisfaction. Based on the latest neuroscience and attachment theory—but written in everyday language—The Four Habits of Joy-Filled People is practical and easy to comprehend. The authors provide exercises and tools you can put into practice immediately.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

Transform Your Mind and Body: The Ultimate Guide to Mental Wellness Through Exercise In a world overwhelmed by stress, anxiety, and burnout, exercise is your secret weapon—not just for physical fitness, but for unlocking mental resilience, clarity, and joy. How Exercise Transforms Mental Health isn’t about grueling workouts or unrealistic goals. It’s a science-backed, compassionate roadmap to building a sustainable relationship with movement that heals your mind as it strengthens your body. Discover how to: ✅ Rewire your brain chemistry with exercise—boost endorphins, dopamine, ...

Immerse yourself in the mesmerizing journey of cognitive enhancement with "Brain Boost," your ultimate companion into the labyrinth of human intellect. This eBook serves as a stepping stone towards self-improvement, guiding you through scientifically-proven strategies designed to rejuvenate and reinvigorate your mental capabilities. Kick start your journey into the enticing world of neuroplasticity, with introductions to the concepts and the pressing importance of mental fitness. Avail an in-depth dive into the fascinating realms of aging brains, memory enhancement, and the power of brain-...

Consciousness creates all material reality. Biological processes do not create consciousness. This conceptual breakthrough turns traditional scientific thinking upside down. In An End to Upside Down Thinking, Mark Gober traces his journey. He explores compelling scientific evidence from a diverse set of disciplines, ranging from psychic phenomena to near-death experiences to quantum physics and beyond.