Brain Science

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Why can your foot move halfway to the brake pedal before you're consciously aware of danger? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.

Framed by the historical journey and teachings of the Buddha, Siddhartha's Brain shows how meditative and Buddhist practices anticipated the findings of modern neuroscience. Moving from the evolutionary history of the brain to the disorders and neuroses associated with our technology-driven world, James Kingsland explains why the ancient practice of mindfulness has been so beneficial to and so important for human beings across time.

Discover simple techniques to make confident decisions and rewire your brain for a more positive outlook on life Are you tired of feeling trapped in a cycle of endless worry and what if scenarios? If so, How To Stop Overthinking - The Ultimate Guide is for you. Imagine waking up each day with peace of mind, feeling grounded and present in the moment. See yourself making decisions with confidence, free from the shackles of doubt and anxiety. This is the kind of life that awaits you. University lecturer and bestselling author Howard Hudson will help you gain the tools and techniques you need ...

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

Until very recently, scientists believed our brains were fully developed in childhood. Now, thanks to imaging technology, we know that the brain goes on developing and changing right through adolescence into adulthood. So, what makes the adolescent brain different? Why does an easy child become a challenging teenager? And why is it that many mental illnesses begin during these formative years? Drawing upon her cutting-edge research, award-winning neuroscientist Sarah-Jayne Blakemore explains how adolescence is fundamental to how we invent ourselves.

There are plenty of books that profess to tell you the meaning of life. But where can you go to find answers to the little mysteries of life that drive you nuts until you find their solution? Imponderables are questions that cannot be answered by numbers or measurements or standard reference books, and Feldman has devoted his life to the eradication of all imponderables.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.

What does your brain have to do with experiencing joy? A lot more than most of us realize. In this breakthrough book, Dr. Earl Henslin reveals how the study of brain imaging turned his practice of psychotherapy upside down—with remarkably positive results. Listen to this practical, easy-to-understand, and often entertaining book, and you'll know exactly how to nourish your mind, balance your brain, and help others do the same. After all, the capacity for joy is a terrible thing to waste.

Don't leave your best days to chance. Be happier, more focused and less stressed with Sharp's 50 simple strategies. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a goldmine of techniques to help you feel your sharpest at work, at home or in relationships, including:. - how a calming deep breathing technique improves decision-making;. - exactly what kind of exercise helps you think on your feet;. - what brain science says scary movies can do to help you learn; and. - how drinking tea can help you to focus on your most unfocused days.

In 1918, a world war raged, and a lethal strain of influenza circled the globe. In the midst of all this death, a bizarre disease appeared in Europe. Eventually known as encephalitis lethargica, or sleeping sickness, it spread worldwide, leaving millions dead or locked in institutions. Then, in 1927, it disappeared as suddenly as it had arrived. Asleep, set in 1920s and '30s New York, follows a group of neurologists through hospitals and asylums as they try to solve this epidemic and treat its victims - who learned the worst fate was not dying of it, but surviving it.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

We often don't realize how much control we have over our thoughts, feelings, and actions. On some days, the most minor irritation can upset us, but, on others, we are in our best form and can rise to challenges with grace. These fluctuations depend on the neural networks firing in our brains, but we have the power to consciously break hardwired thought patterns. Author Due Quach developed an intimate understanding of the brain during her personal journey of healing from PTSD.

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

In her extraordinary work with dolphins, Patricia St. John has broken new ground in opening little-known worlds, all in pursuit of what she fiercely believes in: learning the languages of those who have been unreachable. Using what she has discovered from her years of work with dolphins, St. John is able to break through to autistic children. Her story is a remarkable one.

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.