Brain Science

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Most of us recognize that climate change is real yet we do nothing to stop it. What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize-winning psychologists and Texas Tea Party activists; the world’s leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared.

TedW was one of the greatest baseball players of his time. He was also a military hero. Upon his death, TedW’s body and head were cryogenically preserved in the hope that he could be revived someday in the future by advanced medical technology. Barwell Hollings presents a tale about a twentieth century sports and military hero who is revived hundreds of years in the future into a world that is radically different from the one he lived in before his death. Now TedW is faced with the greatest challenge of his life. Can he adapt and even thrive in this new world?

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

An entertaining, scientifically rigorous exploration of the social and biological effects of our wireless world. The way we use technology is affecting our health and happiness. Engaging and entertaining yet scientifically rigorous, this fully revised and updated second edition of i-Minds comprehensively explores an era of screen-based technology's assimilation into our lives, pondering it as both godsend and plague. i-Minds is for anyone interested in fostering health and happiness or who is struggling with the role of screened technology in our lives.

"I know what I should do. I just don't know why I don't do it." This phrase captures a universal human experience - we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do - and how we can change. We are living in the age of design - and designers are the new rock stars.

As artificial intelligence reshapes the workplace, you face an unprecedented challenge—one this book transforms into an extraordinary opportunity! Whether you're anxious about your future, struggling to harness AI’s potential, leading teams through change, or preparing to become a Human-AI Coach, Dr. Jon Finn reveals a groundbreaking “first principles” approach to supercharging human cognitive performance—just as sports science revolutionized world-champion athletes' physical abilities.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

This is not a book about mysticism, the occult, spirituality, or knowledge foreign to daily intellect. Every human being is born with a middle eye, as are other free moving creatures on our planet. The average person doesn’t rely on the mid-eye; thus it functions at a fraction of its full capacity. In our now civilization, due to partial-use, the mid-eye has atrophied - but never vanishes. The unseen non-physical eye can only exist within a visible physical body. The chapters in this book direct our attention to the enormous capacity of the in-seeing electrical activity of the mid-eye, ...

Internationally respected neuroscientist Dr. Guloglu takes us on a scientific journey through who, how, and why we love, and provides illuminating explanations to all love-related questions in an easy and relatable style. Based on hundreds of exclusive scientific studies, this well-researched book offers the neuroscience insights you need to improve your dating life and romantic relationships. In this comprehensive practical guide you’ll find: How do our brain and hormones change when we fall in and out of love? What are the features that make someone attractive, and why? How do ...

Welcome to a delightful journey through the quirky and captivating realm of eccentric knowledge! I'm thrilled to have you join me as we explore a handpicked collection of 30 peculiar topics and explanations that are sure to pique your curiosity and tickle your brain. As a lifelong learner with an insatiable appetite for the unconventional, I've always been drawn to subjects that stray from the beaten path. In my quest for answers to the most intriguing questions, I turned to the fascinating world of Artificial Intelligence. By harnessing the power of AI, I was able to uncover a treasure ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. Within these pages, you'll explore a range of captivating subjects - from the science behind our atmosphere and senses to the nature of emotions, death, and conception. We'll traverse the intricacies of chocolate, the ...

From the moment I wake up to the time I lay my head down at night, my mind is aflutter with questions. What's the story behind the latest scientific discovery? How do historical events connect to present-day challenges? What is this? How does that work? Where did this come from? When, why, what if… My thirst for knowledge seems unquenchable, and thankfully, I've found the perfect partner in today's cutting-edge AI tools. These chatbots have become my go-to for diving into the vast ocean of information out there, helping me sift through data to uncover the gems that spark my curiosity even...

Have you ever wondered about the fascinating and quirky details that make up our world? Well, buckle up, because I'm about to take you on a wild ride through 30 topics that have tickled my curiosity! In this book, I share the results of my intellectual explorations, aided by a trusty AI chatbot that helped me dive deep into the vast knowledge available on the internet. Together, we sought to unravel some of life's most intriguing questions, both big and small. Did you know that ancient Romans thought Christians were atheists? Or that our fingers are an evolutionary marvel that has shaped ...

Embark on an exhilarating journey through the pages of "Iconic Stuff that will Tickle your Brain," a captivating book that delves into an eclectic array of topics designed to pique your curiosity and expand your mind. From the intricacies of the human body to the marvels of ancient civilizations, this book is a treasure trove of fascinating information that will leave you eager to explore more. Discover the hidden world of gut bacteria and their profound impact on our overall health, or dive into the ethical implications of gene editing and the revolutionary potential of CRISPR technology. ...

Welcome to a fascinating collection of 30 explanations and essays that will tickle your brain with intriguing facts, thought-provoking perspectives, and imaginative tales. This book is part of an epic 50-volume series spanning diverse topics from science and philosophy to creativity and adventure. Together, these books aim to nurture a lifelong love of reading and learning. In the coming chapters, we'll explore questions both profound and playful. What dreams reveal about the mind's need for stimulation, how describing the science of rain sparks debate about the supernatural, whether we are...

Taking listeners on an in-depth exploration of movement and music, from early humans up until today, the authors show the proven benefits of dance for our heart, lungs, bones, nervous system, and brain. Listeners will come away with a wide range of dances to try and a scientific understanding of how dance benefits almost every aspect of our lives.

Immerse yourself in the mesmerizing journey of cognitive enhancement with "Brain Boost," your ultimate companion into the labyrinth of human intellect. This eBook serves as a stepping stone towards self-improvement, guiding you through scientifically-proven strategies designed to rejuvenate and reinvigorate your mental capabilities. Kick start your journey into the enticing world of neuroplasticity, with introductions to the concepts and the pressing importance of mental fitness. Avail an in-depth dive into the fascinating realms of aging brains, memory enhancement, and the power of brain-...

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.