Brain Science

From the author of the groundbreaking New York Times bestseller The Female Brain, here is the eagerly awaited follow-up book that demystifies the puzzling male brain.

Dr. Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain:

*is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution.

*thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy.

*has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts.

*experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive.


The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.

Praise for The Female Brain:
"Louann Brizendine has done a great favor for every man who wants to understand the puzzling women in his life. A breezy and enlightening guide to women and a must-read for men."
—Daniel Goleman, author of Emotional Intelligence






From the Hardcover edition.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

How do we turn on the switch to high performance? At the core of our existence is a quest for Necessary Significance It is a lifelong journey to find purpose and feel valued. People naturally thrive around leaders who elevate their sense of worth. In an environment where everyone feels clear in their role, genuinely trusted, and frequently engaged, the friction that causes division fades away. Leadership with heart and mind can dramatically transform teams, impacting both personal and professional lives. In this book you will discover practical strategies to foster: • A balance between ...

Carl Sagan, writer and scientist, returns from the frontier to tell us about how the world works. In his delightfully down-to-earth style, he explores and explains a mind-boggling future of intelligent robots, extraterrestrial life and its consequences, and other provocative, fascinating quandaries of the future that we want to see today.

We are constantly told to make the most of our time, to work harder, to stop procrastinating. But what if all that advice was wrong, and letting the brain rest, and the mind wander, could improve our lives? In this book, Dr. Joseph Jebelli shows listeners the way to happier, healthier, and more balanced lives in a deeply researched and entertaining guide to combat overwork and burnout. Through a blend of science, personal stories, and practical, actionable tips, Dr. Jebelli proves that the brain's "default network" turns itself on when we turn off the constant need to always do and achieve.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

Dr. Faith G. Harper explains the emerging science of the gut-brain connection and the vagus nerve so that everyone can understand what’s going on in your body and how to make friends with it again, especially if you’ve experienced trauma or chronic stress. Filled with straight talk and practical exercises so you can reconnect with your physical needs and reactions, work through body shame, manage illness and disability, and implement small changes that make a huge difference in how you feel every day. You are a whole person, and it’s time to reconnect with yourself!

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.

As a lifelong learner fascinated by the myriad wonders of our world, I've always been driven by an insatiable curiosity to understand more. This book is a culmination of that curiosity, offering 30 diverse chapters that explore a wide range of scientific and thought-provoking topics. From the intricacies of spider web construction to the potential future of AI-assisted mindfulness meditation, each chapter delves into a unique area of interest. In creating this book, I harnessed the power of AI chatbots to sift through the vast ocean of information available on the Internet. These advanced ...

According to a poll from the American Psychological Association more than a quarter of U.S. adults say they’re so stressed they can’t function. But it’s not just adults. Teenagers and children are also experiencing the negative effects of stress. Blending brain science, biblical truth, and best practices, Stress Less provides hope and healing. From his PhD research, pastor Charles Stone presents nine actionable insights for those battling stress or who have friends or family with fear and anxiety.

Using deadly foamal bombs and newly developed vibration weapons, men like Joao Martinho and his coworkers fought to clear the green hell of the Mato Grosso. But somehow those areas that had been completely cleared were becoming reinfested, despite the impenetrable vibration barriers. And tales were coming out of the jungles - tales of insects mutated to incredible sizes, of creatures who seemed to be men but whose eyes gleamed with the chitinous sheen of insects....

In this revolutionary audiobook, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain. Until now, medical research has focused on "bikini medicine", assuming that women are essentially men with breasts and tubes. Yet women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, and strokes. They are also twice as likely to end their lives suffering from Alzheimer's disease, even when their longer lifespans are taken into account.

If you’ve ever been so pissed off that you did things that you regretted, or ruined your own day and some other people’s, too, this book is for you. Or if you feel angry every single day and it’s affecting your health and sleep and love of life. Or if you have very good reasons to be mad as hell, and you aren’t going to take it anymore. Or if you’ve repressed your anger all your life and now it’s all coming out at once.

Using best practices from gentle parenting, improv comedy, and trauma recovery, this peaceful parenting book brings joy back to families. These positive discipline tips can help whether you're raising toddlers, parenting preschoolers, or supporting school-age children with love and respect. Effective for the hypersensitive child and the strong-willed child, this audiobook offers conscious parenting guidance for solving challenges and preventing them in the first place.

Marc Lewis's relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta's opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime.

Until recently, microglia were thought to be merely the brain’s housekeepers, helpfully removing damaged cells. But a recent groundbreaking discovery revealed them to be capable of terrifying Jekyll and Hyde behavior. When triggered - and anything that stirs up the immune system in the body can activate microglia - they can morph into destroyers, impacting a wide range of issues from memory problems and anxiety to depression and Alzheimer’s. Under the right circumstances, however, microglia can be coaxed back into being angelic healers.

In 1994, The Bell Curve and its controversial thesis catapulted the topic of genetic racial differences in IQ to the forefront of a renewed and heated debate. Now, in A Terrible Thing to Waste, award-winning science writer Harriet A. Washington adds her incisive analysis to the fray, arguing that IQ is a biased and flawed metric, but that it is useful for tracking cognitive damage. Featuring extensive scientific research and Washington's sharp, lively reporting, A Terrible Thing to Waste is sure to outrage, transform the conversation, and inspire debate.

Do you wonder how to make effective decisions in everyday life? Are you fatigued with thousands of choices every day? Have you spent lots of time struggling with whether you should follow your heart or mind? Our brain has two modes of thinking: intuitive and reflective. Intuitive thinking or intuition is fast, emotional, efficient, but error-prone; reflective thinking or reflection is more logical and precise, but slow and effortful. Now, in The Tale of Two Minds: The Art and Science of Decision-making in Everyday Life, Dr. Chong Chen introduces groundbreaking studies that help you achieve ...