Behavioral Science

On June 25, 1973, a seven-year-old girl went missing from the Montana campground where her family was vacationing. Somebody had slit open the back of their tent and snatched her from under their noses. None of them saw or heard anything. Susie Jaeger had vanished into thin air, plucked by a shadow. As days stretched into weeks, and weeks into months, Special Agent Pete Dunbar attended a workshop at FBI Headquarters in Quantico, Virgina, led by two agents who had hatched a radical new idea: What if criminals left a psychological trail that would lead us to them?

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

Is medication the only way to treat phobias, depression, anxiety, post-traumatic stress, or other such concerns? Do you always need outside pharmaceutical assistance to treat your deep inner problems? No. Medication is not the solution always, and some people don’t even like getting treated that way. There is a better way - treatment from inside to outside. And Cognitive Behavioral Therapy (CBT) is the way to go, as it heals and strengthens you from inside to outside.

Ever wondered why vacations leave you exhausted? Why successful people wear the same outfit every day? Or how some people accomplish so much without burning out? Your brain has a secret superpower hiding in plain sight: the ability to put success on autopilot through strategic routines. In this refreshingly practical and surprisingly funny guide, you'll discover: Why your basal ganglia (don't worry, we'll explain what that is) holds the neurological key to effortless achievement How to design morning, afternoon, and evening routines that actually stick instead of joining your graveyard of ...

"Therapeutic Investigations: G.U.T. Driven Approaches to Uncovering Behavioral Formation Factors" by Christian Brown is a revolutionary game-changer for mental health professionals seeking to transform their practice. This cutting-edge book introduces Therapeutic Investigation, a breakthrough method designed to get to the core of even the most complex behaviors—unlocking the emotional and cognitive drivers behind high-risk actions. At the heart of this transformative approach is the Grand Unified Theory of Human Behavior (GUTHB), an innovative framework that integrates biology, psychology...

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Overcome your anger using powerful strategies that anyone can implement Are you constantly losing control over your anger even when you know, deep down, it’s not really justified? Are your relationships suffering from your explosive temper? Are you looking for simple yet powerful ways that you can nip your anger in the bud and become the bigger man? Then this is the book for you. This book has listed down all the ways that you can take control of your negative emotions, identify your triggers, and overcome explosive anger even BEFORE it comes to a head. In this easy-to-follow guide, you ...

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

Indecision holding you back? It’s time to put an end to that and start making the best decisions of your life Do you constantly agonize over your options? Do you often feel regret right after making a decision? Do you wish there was a quicker, easier way for you to make decisions fast? You’re in luck! When push comes to shove, your decisions can shape your life. The right decisions can open you up to more promising opportunities, richer experiences, and greater joys. But it’s not always easy to make up your mind when there are so many things to consider. That’s why How to Make ...

Each year thousands of young adults deemed out of control - suffering from depression, addiction, anxiety, and rage - are carted off against their will to remote wilderness programs and treatment facilities across the country. Desperate parents of these “troubled teens” fear it’s their only option. The private, largely unregulated behavioral boot camps break their children down, a damnation the children suffer forever.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

"Why do we do what we do?" This may seem like a simple question at first; in practice however, the closer we examine where our decisions come from, the less intention and independent reasoning we find. Instead, we find primitive instincts and ideas that are often based on nothing more than the imagination of someone who has been dead for centuries.

Discovering Kanye West is endorsing Adolf Hitler, John Safran heads to America to find out what's up. Kanye proves elusive, one thing leads to another, and John packs his duffle bags and moves in, squatting at one of Kanye's mansions in the rolling hills of Los Angeles. Will the neighbours get wise and snitch to the cops? Are the creatures in the woods behind the mansion a worry? More paranoid each day, John becomes convinced the house itself is turning against him.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

Too many of us suffer from anxiety. This book teaches you how to get rid of it. Author Curtis K. Johnston knows the pain of anxiety too well. As a young man, he suffered from a crippling anxiety disorder. As an adult, he discovered a powerful mental process that makes anxiety disappear. He now takes his technique and makes it available to everyone for the first time. The 5-Minute Anxiety Cure works by fixing anxiety at its source: your mind. This revolutionary new cure works for any type of anxiety, including severe disorders and panic attacks. It only takes 5 minutes. Are you ready to take...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

What if, inside every one of us, are four ‘superheroes' or Elementals that we can call on in difficult moments to help us find calm, hope, and happiness no matter how tough things get? What if we could tap into each Elemental's unique superpowers—courage, truth, creativity, and love—to break through all and any obstacles in our path? What if we could unlock these superpowers by waking up wisdom within us and, in doing so, become everyday leaders in our lives? This is the start-point for an illustrated adventure by a world-renowned keynote speaker and leadership expert—who coaches ...