Behavioral Science

Understanding Ivan Pavlov: A Complete Guide to Classical Conditioning, Behavioral Psychology, and the Science of Learning Discover the groundbreaking legacy of Ivan Pavlov, the brilliant Russian physiologist whose accidental discovery changed the course of psychology forever. In this engaging and accessible guide, readers will explore classical conditioning, the famous dog experiments, and how Pavlov's ideas laid the foundation for modern behavioral psychology. Whether you're a psychology student, educator, therapist, or simply curious about how humans learn and adapt, this comprehensive ...

Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.

Change is inevitable, whether it represents progress is up to us. Astute leaders know that upskilling, culture change, and mindset are critical ingredients for successful digital change – but do not know how to change those quickly enough to keep up with pace of technological change. That is because our 20th century change models are not up to the challenge of 21st century digital transformation and the future of work – and that explains McKinsey’s finding that only 25% of digital transformations succeed. In Impact, globally recognized culture change expert, Paul Gibbons gives leaders...

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

MASTER THE ART OF INFLUENCE, SUBMISSION, AND CONTROL The Ultimate Evolution of Authoritarian Hypnosis & Mind Control This is more than a book—it’s a threshold to transformation, an invitation to step beyond surface-level understanding into the most advanced, unapologetic, and brutally effective exploration of mind control, obedience conditioning, and relational power dynamics. Building upon the foundations of previous volumes, this final masterclass transcends traditional authoritarian hypnosis, pushing the boundaries of what’s possible in power exchange, deep conditioning, and ...

In a secluded research institute at the cutting edge of science and technology, a team of brilliant minds is embarking on an unprecedented journey into the depths of human behavior. Their creation, the Human Algorithm, is designed to decode the patterns of thought, emotion, and action, mapping the intricate landscapes of the human mind with unparalleled precision. But as the algorithm evolves, it begins to do more than just observe—it engages, influences, and ultimately, questions. The story follows a diverse group of participants, each grappling with their own personal struggles, as they...

Welcome to Behavioral Science: Decisions, Interventions, and Impact. In this comprehensive guide, we delve into the dynamic and ever-evolving realm of behavioral science, exploring the intricate interplay between human behavior, decision-making, and societal impact. Through a lens of insights, strategies, and ethical considerations, this audiobook equips listeners with the tools and knowledge needed to navigate the complexities of effecting positive change in individuals, organizations, and communities.

Cutting-edge research on the brain's interaction with the body shows that health is directly impacted by our social environments, socioeconomic status, culture, behaviors, relationships, psychological states, and habits of mind, among many factors. Mind-body medicine-working in partnership with traditional medical practice-uses a large range of psychological, physical, and behavioral treatments in a model of health care that aims to treat the whole human being.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

Break Free from the Trap of Instant Gratification: A Practical Guide to Rewiring Your Brain for Long-Term Success In a world wired for speed and stimulation, it’s easier than ever to fall into habits that prioritize short-term pleasure over long-term progress. Backed by neuroscience and behavioral psychology, this evidence-based guide explores how instant gratification hijacks your brain’s reward system—and how to reclaim control. Drawing on cutting-edge research into dopamine, habit formation, willpower, and cognitive control, this book provides practical, actionable strategies to ...

Game Worlds Unlocked: The Psychology of Play & Design 🎮 Unlock the psychological principles that make games addictive, immersive, and emotionally impactful. 🧠 Explore how player motivation, emotion, and behavior are shaped by thoughtful design choices. 🔍 Discover what keeps players engaged for hours, from challenge curves to flow states. 📖 Break down the elements of compelling narratives, branching choices, and meaningful consequences. 🤝 Understand the role of social dynamics, cooperation, and competition in multiplayer experiences. 💡 Perfect for game developers, UX ...

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

The causes of Complex Post-Traumatic Stress Disorder range from severe neglect to monstrous abuse. Many survivors grew up in houses that were not homes-in families that were as loveless as orphanages and sometimes as dangerous. If you felt unwanted, unliked, rejected, hated, and/or despised for a lengthy portion of your childhood, trauma may be deeply engrained in your mind, soul, and body. This book is a practical guide to recovering from lingering childhood trauma. It is copiously illustrated with examples of the author's and his clients' journeys of recovering.

🧠 Can one mind connect to another? Can thoughts travel across distances? For centuries, people have experienced unexplainable mental connections—knowing what a loved one is thinking, seeing visions of the future, or even moving objects without touch. But is it real telepathy or just coincidence? 📖 Telepathic Secrets uncovers 25 real-life cases of ESP, mind reading, remote viewing, and telekinesis that science struggles to explain. Inside this book, you’ll discover: ✅ The U.S. government’s secret psychic spy program—how agents used ESP to gather intelligence. ✅ The twin ...

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a primal urge that has shaped the history of our species and continues to mold our behavior in ways we are only beginning to understand. In fact, the latest neuroscience suggests that exploration in any form—whether it’s trying a new restaurant, changing careers, or deciding to run a marathon—is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.