Behavioral Science

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Attention teachers! Do you want to learn how to stop bullying in your classroom using science-based strategies? This book provides a deep dive into the science of how children learn and unlearn, so you can better understand what’s happening in your classroom and manage it effectively. Written by Jennifer Hancock, author of The Bully Vaccine, this book covers operant conditioning, teaching you how to reinforce behaviors to your advantage, and provides real-life examples of how to apply these principles to make bullying stop. Get this book and learn how to make your classroom a safe and ...

"Therapeutic Investigations: G.U.T. Driven Approaches to Uncovering Behavioral Formation Factors" by Christian Brown is a revolutionary game-changer for mental health professionals seeking to transform their practice. This cutting-edge book introduces Therapeutic Investigation, a breakthrough method designed to get to the core of even the most complex behaviors—unlocking the emotional and cognitive drivers behind high-risk actions. At the heart of this transformative approach is the Grand Unified Theory of Human Behavior (GUTHB), an innovative framework that integrates biology, psychology...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Each year thousands of young adults deemed out of control - suffering from depression, addiction, anxiety, and rage - are carted off against their will to remote wilderness programs and treatment facilities across the country. Desperate parents of these “troubled teens” fear it’s their only option. The private, largely unregulated behavioral boot camps break their children down, a damnation the children suffer forever.

Discover 7 transformative steps to avoid being paralyzed by your fear of making choices and feeling like your own worst enemy Tired of feeling stuck in a cycle of procrastination and indecision? Feeling stuck and missing out on opportunities because of fear? If so, don’t worry because How To Stop Overthinking And Start Making Better Decisions is your guide to breaking free from the cycle of anxiety and overthinking. Imagine a life where you make decisions with confidence and ease, tackle challenges head-on, and embrace new opportunities without hesitation. See yourself feeling calm, free ...

This is book is written from a woman’s lens and perspective to be utilized as a basic formula to ignite and kick start men to rise and become their best selves mind, body and spirit.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Insight leads to success. The more you can rely on insight rather an analytical process, the better. Using an analytical process can be helpful and has its place at times, but studies have shown that an answer to a problem derived from using insight is 16 percent more likely to be correct than when using a longer, analytical process. So, get this guide and gain insight today!

Weed Out First & Seed It Later: The Ultimate Guide to Transforming Your Beliefs and Achieving SuccessUnlock Your True Potential: Discover the secret to identifying and eliminating limiting beliefs to achieve unparalleled success, happiness, health, and spirituality. In order to instill new beliefs, it is essential to first recognize any existing limiting ones. When conflicting thoughts arise within your mind regarding a particular subject, a conscious decision to pursue wealth, happiness, health, and spirituality may be hindered by underlying subconscious beliefs that restrict progress in ...

Ever since the dawn of human civilisation, we have been trying to make predictions about what's in store for us. We do this on a personal level, so that we can get on with our lives efficiently (should I hang my laundry out to dry, or will it rain?). But we also have to predict on a much larger scale, often for the good of our broader society (how can we spot economic downturns or prevent terrorist attacks?). For just as long, we have been getting it wrong.

"Why do we do what we do?" This may seem like a simple question at first; in practice however, the closer we examine where our decisions come from, the less intention and independent reasoning we find. Instead, we find primitive instincts and ideas that are often based on nothing more than the imagination of someone who has been dead for centuries.

There is a quiet revolution happening in change management – in our understanding of how the human mind handles transitions, in behavioral science-based approaches that are many times more effective, and in how new tools help navigate the complexities of change. Many businesses and even many experts struggle to keep up and, as a result, cling onto old methods that produce mediocre results. Volume I in the Future of Change Management series starts a journey to change the way businesses change. It has up-to-the-minute treatments of the following topics: mental health, ChatGPT, neuroscience,...

Where is 'home'? For Amartya Sen home has been many places - Dhaka in modern Bangladesh, where he grew up; the village of Santiniketan, where he was raised by his grandparents as much as by his parents; Calcutta, where he first studied economics and was active in student movements and Trinity College, Cambridge, to which he came aged 19. Sen brilliantly recreates the atmosphere in each of these.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.