Behavioral Science

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

"Therapeutic Investigations: G.U.T. Driven Approaches to Uncovering Behavioral Formation Factors" by Christian Brown is a revolutionary game-changer for mental health professionals seeking to transform their practice. This cutting-edge book introduces Therapeutic Investigation, a breakthrough method designed to get to the core of even the most complex behaviors—unlocking the emotional and cognitive drivers behind high-risk actions. At the heart of this transformative approach is the Grand Unified Theory of Human Behavior (GUTHB), an innovative framework that integrates biology, psychology...

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

Navigating Complexity: The SPARC of Behavioral Dynamics invites listeners into an exploration of one of humanity's most profound challenges: understanding the intricate interplay between choice, identity, and adaptation in a world shaped by constant change. This groundbreaking book introduces the SPARC framework—the Spectrum of Possibility and Recursive Choice—a model that bridges philosophy, cognitive science, and systems theory to redefine how we think about human behavior, autonomy, and selfhood.

So What are You Afraid Of? Spiders? Elevators? Or maybe... being secretly watched by a duck? In PHOBIAS & FEARS, Joakim Lloyd Raboff — author of his best-selling handbook The Aging Man’s Survival Guide (available in print, audio, and eBook on Amazon) — takes readers on a witty and eye-opening tour through some of the strangest and most relatable phobias and fears known to behavioral science. With a mix of humor, empathy, and personal reflection, Joakim Lloyd Raboff unpacks the roots, symptoms, and possible ways to manage everything from everyday anxieties to the most obscure of ...

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

What if success wasn’t about who you are, but about what you train yourself to become? Most people believe that intelligence, talent, or personality determines success. But in reality, it’s the ability to discipline your mind, regulate your emotions, and take proactive action that shapes your future. These skills aren’t fixed—they can be developed, strengthened, and applied to any aspect of life. Mastering your thoughts helps you stay focused and consistent. Taming strong emotions enables you to make more informed choices under pressure. And cultivating proactive intelligence ...

Attention teachers! Do you want to learn how to stop bullying in your classroom using science-based strategies? This book provides a deep dive into the science of how children learn and unlearn, so you can better understand what’s happening in your classroom and manage it effectively. Written by Jennifer Hancock, author of The Bully Vaccine, this book covers operant conditioning, teaching you how to reinforce behaviors to your advantage, and provides real-life examples of how to apply these principles to make bullying stop. Get this book and learn how to make your classroom a safe and ...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Each year thousands of young adults deemed out of control - suffering from depression, addiction, anxiety, and rage - are carted off against their will to remote wilderness programs and treatment facilities across the country. Desperate parents of these “troubled teens” fear it’s their only option. The private, largely unregulated behavioral boot camps break their children down, a damnation the children suffer forever.

This is book is written from a woman’s lens and perspective to be utilized as a basic formula to ignite and kick start men to rise and become their best selves mind, body and spirit.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

Struggling with overthinking, emotional spirals, or mental fog? Mindshift delivers a no-nonsense, science-backed system for reclaiming control of your thoughts and emotions. Designed for high-functioning but mentally exhausted readers, this book skips the fluff and dives straight into practical techniques rooted in cognitive neuroscience and behavioral psychology. You’ll learn how to interrupt negative thought loops, regulate anxiety without suppressing it, detach from the inner critic, and build a daily mental hygiene routine that actually works. Whether you're burned out, distracted, or...

Discover 7 transformative steps to avoid being paralyzed by your fear of making choices and feeling like your own worst enemy Tired of feeling stuck in a cycle of procrastination and indecision? Feeling stuck and missing out on opportunities because of fear? If so, don’t worry because How To Stop Overthinking And Start Making Better Decisions is your guide to breaking free from the cycle of anxiety and overthinking. Imagine a life where you make decisions with confidence and ease, tackle challenges head-on, and embrace new opportunities without hesitation. See yourself feeling calm, free ...

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Insight leads to success. The more you can rely on insight rather an analytical process, the better. Using an analytical process can be helpful and has its place at times, but studies have shown that an answer to a problem derived from using insight is 16 percent more likely to be correct than when using a longer, analytical process. So, get this guide and gain insight today!

Ever since the dawn of human civilisation, we have been trying to make predictions about what's in store for us. We do this on a personal level, so that we can get on with our lives efficiently (should I hang my laundry out to dry, or will it rain?). But we also have to predict on a much larger scale, often for the good of our broader society (how can we spot economic downturns or prevent terrorist attacks?). For just as long, we have been getting it wrong.