Behavioral Science

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

Amazon KDP Complete Listing Details BOOK DETAILS Title The Lawless Day: A 24-Hour Journey Through Anarchy - What Would Really Happen If All Laws Were Suspended for One Day?Subtitle A Psychological and Sociological Analysis of Human Nature Under Extreme CircumstancesSeries Information Series Title: (Leave blank - standalone book) Volume: (Leave blank)Author Name [Your Author Name Here]Contributors (Leave blank unless you have co-authors or editors)Description/Book Blurb What holds civilization together? This chilling exploration reveals what would happen if all laws vanished for just 24 ...

"Therapeutic Investigations: G.U.T. Driven Approaches to Uncovering Behavioral Formation Factors" by Christian Brown is a revolutionary game-changer for mental health professionals seeking to transform their practice. This cutting-edge book introduces Therapeutic Investigation, a breakthrough method designed to get to the core of even the most complex behaviors—unlocking the emotional and cognitive drivers behind high-risk actions. At the heart of this transformative approach is the Grand Unified Theory of Human Behavior (GUTHB), an innovative framework that integrates biology, psychology...

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

Navigating Complexity: The SPARC of Behavioral Dynamics invites listeners into an exploration of one of humanity's most profound challenges: understanding the intricate interplay between choice, identity, and adaptation in a world shaped by constant change. This groundbreaking book introduces the SPARC framework—the Spectrum of Possibility and Recursive Choice—a model that bridges philosophy, cognitive science, and systems theory to redefine how we think about human behavior, autonomy, and selfhood.

BEHAVIORAL SCIENCE LESSONS FROM THE BEST. All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works.

Each year thousands of young adults deemed out of control - suffering from depression, addiction, anxiety, and rage - are carted off against their will to remote wilderness programs and treatment facilities across the country. Desperate parents of these “troubled teens” fear it’s their only option. The private, largely unregulated behavioral boot camps break their children down, a damnation the children suffer forever.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Attention teachers! Do you want to learn how to stop bullying in your classroom using science-based strategies? This book provides a deep dive into the science of how children learn and unlearn, so you can better understand what’s happening in your classroom and manage it effectively. Written by Jennifer Hancock, author of The Bully Vaccine, this book covers operant conditioning, teaching you how to reinforce behaviors to your advantage, and provides real-life examples of how to apply these principles to make bullying stop. Get this book and learn how to make your classroom a safe and ...

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

This is book is written from a woman’s lens and perspective to be utilized as a basic formula to ignite and kick start men to rise and become their best selves mind, body and spirit.

What if success wasn’t about who you are, but about what you train yourself to become? Most people believe that intelligence, talent, or personality determines success. But in reality, it’s the ability to discipline your mind, regulate your emotions, and take proactive action that shapes your future. These skills aren’t fixed—they can be developed, strengthened, and applied to any aspect of life. Mastering your thoughts helps you stay focused and consistent. Taming strong emotions enables you to make more informed choices under pressure. And cultivating proactive intelligence ...

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

There is a quiet revolution happening in change management – in our understanding of how the human mind handles transitions, in behavioral science-based approaches that are many times more effective, and in how new tools help navigate the complexities of change. Many businesses and even many experts struggle to keep up and, as a result, cling onto old methods that produce mediocre results. Volume I in the Future of Change Management series starts a journey to change the way businesses change. It has up-to-the-minute treatments of the following topics: mental health, ChatGPT, neuroscience,...

Where is 'home'? For Amartya Sen home has been many places - Dhaka in modern Bangladesh, where he grew up; the village of Santiniketan, where he was raised by his grandparents as much as by his parents; Calcutta, where he first studied economics and was active in student movements and Trinity College, Cambridge, to which he came aged 19. Sen brilliantly recreates the atmosphere in each of these.

Discover 7 transformative steps to avoid being paralyzed by your fear of making choices and feeling like your own worst enemy Tired of feeling stuck in a cycle of procrastination and indecision? Feeling stuck and missing out on opportunities because of fear? If so, don’t worry because How To Stop Overthinking And Start Making Better Decisions is your guide to breaking free from the cycle of anxiety and overthinking. Imagine a life where you make decisions with confidence and ease, tackle challenges head-on, and embrace new opportunities without hesitation. See yourself feeling calm, free ...

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.