Behavioral Science

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.

Change is inevitable, whether it represents progress is up to us. Astute leaders know that upskilling, culture change, and mindset are critical ingredients for successful digital change – but do not know how to change those quickly enough to keep up with pace of technological change. That is because our 20th century change models are not up to the challenge of 21st century digital transformation and the future of work – and that explains McKinsey’s finding that only 25% of digital transformations succeed. In Impact, globally recognized culture change expert, Paul Gibbons gives leaders...

Break Free from the Trap of Instant Gratification: A Practical Guide to Rewiring Your Brain for Long-Term Success In a world wired for speed and stimulation, it’s easier than ever to fall into habits that prioritize short-term pleasure over long-term progress. Backed by neuroscience and behavioral psychology, this evidence-based guide explores how instant gratification hijacks your brain’s reward system—and how to reclaim control. Drawing on cutting-edge research into dopamine, habit formation, willpower, and cognitive control, this book provides practical, actionable strategies to ...

Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a primal urge that has shaped the history of our species and continues to mold our behavior in ways we are only beginning to understand. In fact, the latest neuroscience suggests that exploration in any form—whether it’s trying a new restaurant, changing careers, or deciding to run a marathon—is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story.

Discover the groundbreaking work of one of the most influential psychologists of the 20th century in Understanding B.F. Skinner. This comprehensive and accessible guide explores Skinner’s revolutionary contributions to behaviorism, operant conditioning, reinforcement theory, and the psychology of learning. Whether you’re a student of psychology, an educator, a therapist, or simply curious about how human behavior can be shaped and understood, this book provides a deep dive into Skinner’s theories and legacy. From the invention of the famous Skinner Box to the controversial ideas in ...

Are you struggling to guide the children in your life to become kind, responsible, respectful, and successful people? Do you want to avoid coercive methods and instead use effective, evidence-based, respectful guidance techniques? Responding effectively to a child's challenging behaviors is an art informed by science. Like artists need to learn techniques before creating masterpieces, parents, teachers, and therapists can develop their skills to help children thrive.

The causes of Complex Post-Traumatic Stress Disorder range from severe neglect to monstrous abuse. Many survivors grew up in houses that were not homes-in families that were as loveless as orphanages and sometimes as dangerous. If you felt unwanted, unliked, rejected, hated, and/or despised for a lengthy portion of your childhood, trauma may be deeply engrained in your mind, soul, and body. This book is a practical guide to recovering from lingering childhood trauma. It is copiously illustrated with examples of the author's and his clients' journeys of recovering.

Cutting-edge research on the brain's interaction with the body shows that health is directly impacted by our social environments, socioeconomic status, culture, behaviors, relationships, psychological states, and habits of mind, among many factors. Mind-body medicine-working in partnership with traditional medical practice-uses a large range of psychological, physical, and behavioral treatments in a model of health care that aims to treat the whole human being.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

Profiler Roy Hazelwood is one of the world's leading experts on the strangest and most dangerous of all aberrant offenders - the sexual criminal. In Dark Dreams he reveals the twisted motive and thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques that allow law enforcement agents to construct psychological profiles of the offenders who commit these crimes.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus.

Unlock the secrets behind criminal behavior with Inside the Criminal Mind, a comprehensive exploration into the world of forensic psychology and criminal profiling. This captivating eBook takes you on a journey through the intricate dynamics of the criminal mind, delving deep into the psychological underpinnings and profiling methods used to unravel some of the most perplexing criminal cases. Begin with an introduction to forensic psychology and criminal profiling, where you'll discover the evolution of these fascinating fields and learn through key figures and case studies that have shaped...

Do you want to learn how to read anyone like it's an open book? Do you want to understand if you can trust anyone in a few minutes? Do you want to improve the quality of your relationships? Relationships are the most important aspect of a person's life, and learning to manage them by understanding the emotions of those around you will increase your self-esteem and lower your stress levels, allowing you to get what you want from any relationship or simply create really solid bonds.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.