Behavioral Psychology

Throughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to listeners everywhere. As the corporate lifecycle touches virtually every aspect of business, this book is for anyone with skin in the corporate finance game—from managers to investors, from novices to seasoned pros. Aswath Damodaran’s The Corporate Life Cycle is the definitive guide to understanding businesses growth, behavior, and value.

Many of us believe that the best way to treat crises and challenges is to process them: to mull over and analyse the stresses, anxieties and traumas we face. But this perception is misguided. Instead, we should think of our mind as a sieve through which everything slips unless we choose to hold on to it. But how do we let go of those negative thoughts we’ve held on to which are weighing us down?

Physical suicide as a consequence of intellectual suicide. The step from intellectual suicide to physical suicide ranges from “short” to “steeped in second thoughts.” These fluctuations in hope have common exogenous causes that are inherent in a disconnected pattern of living. “I understood that the more disconnected I was, the more fragile I was. The more fragile I was, the more I struggled to deal with daily problems. The more I struggled, the more I pondered my end.” Disconnections from reality are encouraged by conformity and intellectual laziness. Along the path of their ...

La psicología es una materia con horizontes amplios y en parte inexplorados. El bienestar psicológico de un individuo depende de todas y cada una de sus influencias. Empezando en el útero, continuando con la educación, las aficiones, los puntos de vista, las percepciones, los sentimientos y los valores aprendidos. Estas influencias propician un desarrollo positivo o también negativo. A grandes rasgos, estos opuestos de desarrollo positivo y negativo describen en última instancia la psicología.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Learn how to quiet your mind and ease fearful feelings with this simple, practical anxiety workbook for women. Each moment offers insight into the underlying causes of anxiety and teaches you how to identify your triggers and develop effective coping methods so you can live with greater confidence and contentment.

Allen Carr's Easyway method is a global phenomenon - a clinically proven and 100 per cent drug-free treatment for nicotine addiction. This book applies that incredible method to the problem of cocaine addiction. It will give you advice about habitual triggers and how to understand that cocaine has no benefits for you - not even that of feeling good. Through following this method, you will not only be set free from your cocaine addiction but you will also find it easy and even enjoyable to quit.

Let me tell you something. Science has proven that 80% of our thoughts are negative; on top of that, 90% of people have "bizarre" thoughts about contamination, harm, religious impropriety, losing control, and sexual perversion. It is normal to think alarming or negative thoughts, but you have to know how to deal with those thoughts in the right way to prevent and treat mental health issues. Always keep in mind, your thoughts are not your reality. Yet there is a key to handle those thoughts in the right way to make sure you can live a life without fears and self-sabotage.

Combining evidence-based approaches including positive psychology, cognitive behavioral therapy (CBT), mindfulness, and skills for regulating stress, The Resilience Workbook will show you how to bounce back and thrive in any difficult situation. You'll learn how to harness the power of your brain's natural neuroplasticity; manage strong, distressing emotions; and improve mood and overall well-being.

Having an eating disorder can make you feel like you're alone. Even if you're in recovery, you may have days when feelings of isolation are too much, and you may feel tempted to fall back into unhealthy patterns. This workbook will help you build your own "treatment tribe," a group of people that help lift you up and support you as you find your way to a full recovery and a rich, meaningful life.

In "The Secrets of Dark Psychology," you are invited to delve into the shadowy realm of manipulative tactics and psychological deceit that can undermine our well-being and autonomy. Drawing from a lifetime of diverse experiences—from formative years in India to a distinguished career in the Armed Forces and banking—the author presents a profound exploration of dark psychological strategies. Throughout his journey, the author encountered both noble and deceitful individuals. He shares personal encounters with manipulation, coercion, and psychological tricks that left a lasting impact. ...

Acceptance and commitment therapy (ACT) offers a proven effective model rooted in cutting edge research for guiding the use of exposure therapy—one of the most effective treatments for anxiety-related disorders. This comprehensive book provides easy-to-implement guidance in utilizing ACT-informed exposure while remaining grounded in theory, so you can help your clients approach what they're afraid of in order to live their best lives.

If you have ever set a goal and failed to reach it you need to read this book. Over 90% of New Year’s Resolutions are abandoned by January 15th, but somehow the myth that setting goals will magically change your life persists in our culture. The idea of Anti-Goals is incredibly simple to understand and it actually works. Instead of setting a goal and hoping you will follow through (even though you know deep down that you won’t), with anti-goals you are actually just avoiding things that you already don’t like. What is the worst part of your day at work? For many people it is long ...

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

Sexual Obsessions in Obsessive-Compulsive Disorder provides clinicians with the information and guidance needed to help clients experiencing unwanted and intrusive thoughts of a sexual nature.

Do you feel anxious in relationships—desperate for reassurance yet terrified of abandonment? You’re not broken—you’re wired for connection, and you can feel secure. You don’t have to settle for anxiety-ridden relationships or second-guess your worth. Healing is possible, love is within reach, and security starts from within. It’s time to let go of fear and step into the love you were meant for. Your new story begins now—press play and start living it.

You can have everything you've ever wanted—a fulfilling life, a job you're passionate about, true love, unlimited wealth and a healthy body. Seriously, you can have it all. You just need to do one thing. Think. Surprised? Don't be. Thousands of people, people exactly like you, have transformed their life for the better. They've discovered the power of thought and used it to make their dreams a reality. And now, it's your turn.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Everyday life is so frantic and full of troubles that we have largely forgotten how to live a joyful existence. We try so hard to be happy that we often end up missing the most important parts of our lives. In Mindfulness, Oxford professor Mark Williams and award-winning journalist Danny Penman reveal the secrets to living a happier and less anxious, stressful, and exhausting life.

Harness the power of Cognitive Behavioral Therapy to build a resilient mind—without expensive therapy sessions! Are you overwhelmed by stress, self-doubt, or persistent negative thoughts? Do you struggle to find practical, accessible tools to manage your mental wellness? The Resilient Mind Workbook offers evidence-based exercises designed for professionals, educators, caregivers, and self-help seekers looking to cultivate emotional resilience.