Behavior Theory

Tremendous forces for change are radically reshaping the world of work. Disruptive innovations, radical thinking, new business models and resource scarcity are impacting every sector. Although the scale of expected change is not unprecedented, what is unique is the pervasive nature of the change and its accelerating pace which people in organizations have to cope with. Structures, systems, processes and strategies are relatively simple to understand and even fix.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This book is great for beginners or those seeking general knowledge. It focuses on employee interaction, motivation, deviance, and attendance. It analyzes communication barriers, motivational theories, sexual harassment, and absenteeism while exploring the effects they have on workers and organizations. The text is written for easy reader understanding, and examples are used throughout for illustration and clarification purposes.

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.

Conquer the CHES Exam offers a clear and concise study companion for those pursuing the Certified Health Education Specialist credential. Aligned with the Seven Areas of Responsibility established by the National Commission for Health Education Credentialing (NCHEC), this guide provides focused summaries of essential concepts from health assessment and program planning to communication, advocacy, evaluation, and lifelong learning. Designed to complement more detailed study materials, this book does not attempt to cover every sub-competency or test question in exhaustive depth. Instead, it ...

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Managers are significant actors in contemporary organizations, and yet there is very little deep-level analysis of what managers do and how they understand their managerial selves and social situations. Instead of evaluating management techniques according to their internal logic and systematic qualities, this audiobook advances the "practice perspective" using behavior and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.

When you are the prey, but you are oblivious to the fact that the predator that is hunting you is standing directly in front of you. Immerse yourself in this book of short stories that delve into the lives of innocent individuals who are hunted, groomed, and preyed on by wealthy powerful individuals who are more monster than human.

In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.

Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

ATTENTION STUDENTS: If you need to write a paper on senseless organizational behavior, then this is the perfect reference. It's simple, easy to understand, and right to the point. Many organizations employ obstinate people who behave in ways that hinder others from doing their jobs. Sometimes these individuals have legitimate reasons for their actions, but those reasons are little consolation to the coworkers who are affected. If you are interested in finding out why obstinate employees do the things they do, then read this eBook. You will learn about difficult people and the thinking ...

The corporate world is a complex game that must be mastered in order to achieve great success and rise up the organizational ladder. There are many rewards for the winners in this game-playing environment, and as with many things in life, the corporate world can be quite brutal for the losers in this competitive ecosystem of complicated relationships and diverse behaviors that must be effectively navigated in the course of playing the strategic game. Ergo, learn to play the game of office politics or suffer the unkind consequences of being destroyed on the corporate battlefield.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

When people are diagnosed with OCD, it doesn’t always come as a surprise. With others, it may be more of a shock. However, when we look at the symptoms and the influences that affect such people, it may not be any wonder that it is more prevalent than many have assumed it to be. OCD is a very real, common disorder that knows variations in severity and randomness. Some people are obsessed with cleaning, while others can’t stop double-checking locks, organizational spaces, or items.

The Choice Theory approach to addictive behavior does not rely on external controlling methods to make someone do something they don't want to do. Instead, the Choice Theory approach is discovering what and how the client really would want his/her life to be; identifying the important people in their life; evaluating the client's choices and how those choices either helped or harmed their relationships; allowing them the freedom and respect to make their own decisions on how to improve their life; and creating a plan on how to get what they want in their life. Clients are more inclined to ...

Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster.