Behavior Strategies

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Research shows you have a 50% chance of hiring the right employee...and a 50% chance of hiring the wrong one. It’s a toss up, but it doesn’t have to be. Mis-hires siphon your energy and erode team culture. Replacing them is stressful and can cost over $40,000 per re-hire. With the right tools, all of that can be avoided, and you can consistently make great hires. After years of scientific research and first-hand interview experience with thousands of candidates, Chaka Booker has created a system that helps employers consistently make great hires.

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...

Introducing "Parenting with Purpose"—a groundbreaking guide that redefines how parents can effectively address and transform challenging behaviors in their children. Powered by the innovative A.I.M. Model, this book provides you with cutting-edge strategies and practical tools to create lasting change in your child’s behavior and overall well-being. This model is the result of years of in-depth research and real-world application, developed specifically for families struggling with the most complex and difficult behaviors. Now, for the first time, we are making these proven, ...

Unleash your potential with our new eBook - "Competitive Advantage Unlocked". Dive headfirst into the bustling world of competition and strategy, illuminated across the chapters with meticulous detail and clarity. This game-changing guide, designed for individuals and businesses alike, is set to become your roadmap to mastering the art of competition in the business world. "Competitive Advantage Unlocked" starts by unpacking the concept of competition, its role in shaping industries, and the intricate balance of benefits and challenges that arise from competitive markets. By laying a firm ...

Whether you’re the boss, the deputy or on your way up, the way we’re working in a post-pandemic world is forever changed and it’s important to make your work work for you. This is a book about how to do work differently, by the host of the award-winning Financial Times ‘Working It’ podcast. Packed with expert analysis and ahead-of-the-curve workplace trends, this book looks at the big ideas shaping the world of work today and the old habits we need to lose, examining these pressing topics in depth and bringing in expert opinion and personal experience.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

How do we turn our good intentions and high hopes toward DEI into real and lasting change? Many of today's organizations lack mature and effective DEI efforts. In recent studies, several were found to be only "going through the motions" with much being promised but little delivered. Despite these dismal reports and external resistance, backlash, and polarization that sometimes exist toward DEI work, we've made some progress.

Burnout, just like a connection with purpose, is never a coincidence. If you want to have a job you love instead of one that diminishes you on a soul level, practice awareness about what you are thinking, your urges for action, and feelings that surface within you. Author and certified career coach Gina Calvano offers a new perspective on why you feel disconnected from your work and burned out by your job. She delivers fresh insights on how to replenish your energy and power, along with accessible ideas for healing from job burnout and getting onto a path to purpose.

Making Work Work is Julie Morgenstern's most important book yet. Through the mastery of brand-new strategies, Morgenstern shows you how small changes in your thinking and behavior will help you achieve the seemingly impossible, boost your value, increase your job security, and afford you the time to still have a life.

The opportunities Facebook presents for businesses to connect to their customers and advertise their products and services as well as manage their brand identities is simply too good to pass up for any serious business. By not optimizing the myriad of possibilities Facebook offers to the modern online entrepreneur, you are leaving money on the table!

This newly revised edition demonstrates how action learning can be used to address today's increasingly complex organizational challenges. Packed with extensive enhancements, including new international case studies, and more strategies to introduce and maintain action-learning programs within an organization, Optimizing the Power of Action Learning delivers an innovative and fresh perspective - making it a must-have for any organization looking to heighten competitive advantage and sustain success.

In this third volume , we'll dive into Financial Analysis and Modeling, Business Valuation, Advanced Marketing Strategies, Advanced Organizational Behavior and Psychology, Industry and Sector-Specific Knowledge, Data Analysis and Visualization, Advanced Excel and Analytics Tools and Emerging Technologies for Consulting. We'll discuss everything a consultant needs to master the business knowledge required to ensure the success of your clients. With practical examples and exercises, this guide offers a hands-on approach to help you navigate the challenges and seize the opportunities that come...

Step into the arena of a fast-changing business landscape with "Future-Proof Strategies," your essential guide to navigating the unpredictable currents of modern markets. As the world hurtles forward, driven by technological innovation and shifting consumer expectations, businesses must adapt or risk becoming relics of the past. This compelling eBook offers a deep dive into the art and science of market evolution, equipping you with the tools to not only survive but thrive in the face of relentless change. "Future-Proof Strategies" peels back the curtain to reveal the intricate workings of ...

I've discovered that skilled UX practitioners often find their best efforts thwarted by political obstacles. Either they haven't learned how to deal with a corporate culture that doesn't fully grok the value of UX, or they have yet to develop working relationships with other functional teams that are essential for UX initiatives to succeed. Navigating the Politics of UX: Strategies and Stories from 40 Years in the Trenches provides a playbook for managing and advancing your career as a UX professional. This series comprises three volumes.

Virtual working - also known as remote working, telecommuting, flexible working, or homeworking - is an important and growing trend in the global employment landscape. Its popularity has increased due to globalization and outsourcing. However, unlocking the benefits of virtual work depends largely on the organizational culture, management, and leadership to support it. Virtual Leadership identifies the challenges of virtual work and explains how to develop the facilitative leadership mindset to effectively manage people remotely.

ADHD is a medical condition, not poor parenting. It's time to debunk the myths and ditch the stigma. We need understanding, support, and a resource for the unique challenges and joys of parenting a child with ADHD. With practical and compassionate strategies, this book offers insights into understanding, managing, and supporting your child at every stage. It's your trusted companion, packed with experience, real-life strategies, and humor.

Toddler Discipline will include how to proactively prevent bad behavior in your toddler, how to use what you’re already doing to influence good behavior, how to create a closer bond between you and your child, and how to handle a tantrum when one happens. By the end of this book you will know how to use the MANY preventative tactics to stop tantrums before they happen, how to encourage listening and good behavior in your toddler, different ways to praise your child that have proven benefits, and much more.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

Conquer the Wildland Firefighter Exam: Your Concise Guide to Combating Wildfires is an essential resource for aspiring wildland firefighters. This guide provides a focused and accessible overview of the key topics and skills required to succeed on the exam and in the field. It covers critical areas such as fire behavior, suppression tactics, and fireline construction while emphasizing safety protocols and effective use of personal protective equipment. Readers will gain practical insights into essential tools like chainsaws and mapping systems, ensuring they are prepared for the physical ...