Behavior Change

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

accomplished author, professor, and consultant Jay Sullivan delivers a clear, tangible, and actionable guide to implementing flexibility and creativity in your enterprise. Through interviews with senior leaders from a wide array of industries and disciplines, the author shows you the trends and behaviors that allowed successful organizations to navigate the changing realities and complexities that have defined recent years, including the COVID-19 crisis, the increasing awareness of racial injustice in society, and the January 6th insurrection.

Here is the 2014 release a parenting book forged in the heat of battle and proved out over time. Written in an easy-to-read style, Fred Lybrand calls for a return to common sense in parenting (away from pseudo-intellectual approaches that have been found wanting). The Absolute Quickest Way to Help Your Child Change provides a fresh perspective for individuals who feel helpless or lack the needed confidence in their parenting skills. It also makes a great couples study and is loaded with practical tips. If you are a couple who understands parenting, then you now have a book which explains ...

Lead a winning team created on trust and success. Taking a page from Facebook, Eric Coryell has created a teamwork model that creates trust, success, and true accountability. How? By redefining your team's model to be customer-facing as opposed to reporting up! The strongest and most successful teams function through accountability and shared trust - two pillars that on paper, most teams claim to do but rarely accomplish when structured with traditional methods. With Eric's proven technique, you will see results and manage a team built on trust, shared success, and accountability.

Millions of Americans are struggling, and will struggle, to succeed in their white-collar careers given that they have grown up in a blue-collar background. Changing Collars is an enabling memoir focused upon helping millions of current and future blue-collar Americans succeed in their white-collar careers.

In today’s changing world, where business leaders must navigate industry disruption, entrepreneurs struggle to push beyond initial success, and activists tackle hard challenges like climate change, there is a need for a more powerful way to do innovation. Too many innovators are trapped by the limits of common innovation practices. The way we’ve been taught to create and innovate for the past two decades is failing us. It’s time for a paradigm shift. To unlock the secrets to doing bigger things, this book introduces the pioneering concept of ecosystem innovation.

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

The New York Times best-selling author examines how people can drive creative, moral and organisational progress - and how leaders can encourage originality in their organisations. How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity and bucking outdated traditions.

In the rapidly changing business landscape, harnessing the power of diversity and inclusion is essential for the very viability and sustainability of every organization. Talent who feel fully welcomed, valued, respected, and heard by their colleagues and their organizations will fuel this growth. We will only succeed in this transformation if those in leadership pivot from command and control management styles to reinvent how we look at people, every organization's greatest asset.

In this short book, author Jeff Coker shares his secrets for developing and utilizing political skills to get more done at work. Take a look at the success formula at work. What defines "success" in your workplace? Once you understand the social landscape and how political capital works, then you can learn how to audit your own situation and make an action plan to improve your political skills.

Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past 17 years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential listening for anyone seeking real change in the world.

The digital age will raise the question of how we humans will stay relevant in the workplace. To stay relevant, we have to be able to excel cognitively, behaviorally, and emotionally in ways that technology can’t. Professor Ed Hess believes that requires us to become hyper-learners: continuously learning, unlearning, and relearning at the speed of change.

To overcome the radically different challenges of inequity, division, and scarcity of resources that will only increase in the future, the most successful and valuable leaders are those with the traits to be rebuilders. Taking Charge of Change is written for anyone seeking to be the driver of real change and an integral part of rebuilding the structures and foundations of American communities and companies throughout the decade ahead.

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

You brush your teeth twice a day. Simple. Done. Easy. What about ... working out, creating, hobbies? Or work wise: advertising, sharing on social media, researching? How often should you be doing what? And why? What if there were a frequency where you were your most powerful self? Like when the radio signal is just right and it all comes in loud and clear. I'm going to be talking to people to find out what frequency they best do what--and why. Tune in to find out more. Get it? Tune in? I know, I'm hilarious.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Give a Damn!: The Ticket to Cultural Change is for individuals and organizations that need to develop a stronger awareness and understanding of their toxic thoughts, which lead to behaviors and actions that are selfish, irresponsible, and destructive. This occurs globally across all organizations, government, and in the home. This audiobook creates an acute awareness of what has lead us down this path and provides the solution for a simple but also challenging mindset change that is necessary for society to prosper.

Inspirational and creativity. That’s what this book is!

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.