Behavior Business

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.

Shola Richards had reached the end of the road: after nearly two years at a soul-sucking job, he felt numb and suicidal. So he quit and devoted himself to nothing less than transforming the workplace, turning it into a space of respect, courtesy, and endless energy. Making Work Work focuses on inspiring current and future leaders to start a movement that will banish on-the-job bullying, put meaning back into work, and enhance coworkers' happiness and engagement.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

From William Hanson, the beloved social media star and etiquette authority, comes the quintessential guide to courtesy, charm, grace, and decorum.

Mark Graban, author of the bestselling Lean Hospitals, shares stories and insights from his popular podcast, My Favorite Mistake, to teach leaders and teams how to create a culture of continuous improvement where mistakes are seen as opportunities for growth. Drawing on interviews with over 200 successful entrepreneurs, executives, and thought leaders, Graban reveals how to transform mistakes into breakthroughs and cultivate a workplace where employees feel safe to experiment, innovate, and take risks.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.

Are your organization's ideas growing stale? Do your employees need to refresh their thinking? We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you instill creativity across your organization.

SEIZE YOUR MOMENT You are here for one reason. Because you are ready. Prepared. Willing to delve deeper and think clearer. Ready more than ever, to learn the time-tested, all-powerful, evidence-based forces of mankind's most effective communication: Advanced Body Language Did you know that body language and nonverbal communication are the most powerful forms of communication known today? That transmitting the unsaid can literally change the neurochemical, electro-chemical properties of your environment, body and brain? That body language is an all-encompassing approach to success in life, ...

We've all had experiences with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the people around them and always need to be the smartest people in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them.

For generations, we have focused on the individual drivers of success: Passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

There's a learning curve to running any successful business. But once you begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, you need to take a step back-and unlearn. This innovative and actionable framework from executive coach Barry O'Reilly shows you how to break the cycle of behaviors that were effective in the past but are no longer relevant in the current business climate, and now limit or may even stand in the way of your success.

25 Essential Skills Strategies for the Professional Behavior Analyst is a much needed guidebook for behavior analysts who want to become successful at consulting. Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Best-selling social historian Charles Murray has written a delightfully fussy - and entertaining - book on the hidden rules of the road in the workplace - and in life - from the standpoint of an admonishing, but encouraging, workplace grouch and taskmaster. Why the curmudgeon? The fact is that most older, more senior people in the workplace are closet curmudgeons. In today's politically correct world, they may hide their displeasure over your misuse of grammar or your overly familiar use of their first name without an express invitation. But don't be fooled by their pleasant demeanor....

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.

In this new Jon Gordon fable The 7 Commitments of Great Teams, Tim is struggling to lead his team at work: projects are falling flat, morale is low, and his leadership ability is in question from higher-ups. In a moment of heartbreak, he talks to his old college coach, who is on his deathbed, and is reminded of a simple yet perspective-shifting adage from the past: "teammates are forever."

Burnout has become one of the most talked-about workplace topics, and its impact is far-reaching. The 24-7 pace of work, constant demands, and scant resources can easily put busy professionals on a path to burnout, a cycle that has only accelerated during the COVID-19 pandemic. Yet most attempts to help focus on quick-fix strategies aimed at individuals. Something is missing. In Beating Burnout at Work, Paula Davis, founder of the Stress & Resilience Institute, provides a new framework to help organizations prevent employee burnout.