Behavior Business

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

Look behind-the-scenes at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success, The Year Without Pants shares what every organization can learn from the world-changing ideas for the future of work at the heart of Automattic's success....

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

In this new Jon Gordon fable The 7 Commitments of Great Teams, Tim is struggling to lead his team at work: projects are falling flat, morale is low, and his leadership ability is in question from higher-ups. In a moment of heartbreak, he talks to his old college coach, who is on his deathbed, and is reminded of a simple yet perspective-shifting adage from the past: "teammates are forever."

In this groundbreaking comprehensive analysis, based on more than 25 five years of in-depth surveys involving 100,000 men and women across dozens of Fortune 500 companies, Barbara Annis and Keith Merron provide a deeper understanding of the multiplicity of forces that have combined to create and perpetuate gender inequality. Gender Intelligence exposes common false assumptions that prevent men and women from successfully performing together at work.

What This Book Is: Learning to get to the feeling level in a sales interview. It Has to Feel Right: If you are not asking your prospective clients questions that are creating clarity and commitment on a feeling level, they are not going to be able to make a decision when the time comes. They will want to “think about it.” Wouldn’t you rather have a decision one way or another? What you will learn: - How to get to the feeling level and close more sales. - What questions will get you to the feeling level the quickest. - How to get more comfortable asking the feeling questions. - How to ...

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

The Lean Leader: A Personal Journey of Transformation uses a compelling novel format to tackle the nuts and bolts of leading a Lean transformation. Listeners follow along as the characters face real crises and what seem to be unreasonable deadlines. As the story progresses, listeners will see how the main character, Don, and his colleagues transform from being "command and control" autocrats - those who make decisions and bark orders - to more Socratic coaches and mentors.

Kindness and leadership aren't often synonymous. The purpose of this book is to teach leaders how to lead with kindness so they can influence the people they lead to create kinder workplaces, organizations, and the world. This book gives you a deep theoretical understanding of the importance of leading with kindness and also provides practical exercises for you to use. By the time you finish the book, you will feel confident in your ability to lead with kindness and also to address organizational problems at work, at home, and in the community with kindness.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Veteran business leader and growth strategist Jill Popelka delivers a hands-on guide to building a flexible, adaptable, and engaged workforce that can enable your organization to evolve with emerging challenges. You'll find the insights you need to build a company culture that prioritizes your people, resulting in an empowered and future-ready workforce. Filled with stories from the author's extensive experience as the President of SAP SuccessFactors, the book also offers advice from global thought leaders on some of today's most pressing issues.

Technology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at work? How do we - you - develop the intuition, self-awareness, and interpersonal agility required to prosper? Here's what we've lost track of: organizations are run by people, and people run on emotions. In this life-changing guide, Dr. Melanie Katzman shows you an impactful approach to connect first as fellow humans, then as coworkers and colleagues, to forge the deep bonds that make a significant difference.

This fully updated fourth edition of Jon S. Bailey and Mary R. Burch’s bestselling Ethics for Behavior Analysts is an invaluable guide to understanding and implementing the newly revised Behavior Analyst Certification Board (BACB) Ethics Code for Behavior Analysts. Featured in this new edition are explanations of each code standard along with case studies drawn from questions submitted to Bailey's ABA Ethics Hotline along with edited responses.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.