Behavior Business

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

How do you maintain a family-friendly office without discriminating against singles? What’s the difference between showing romantic interest and sexual harassment? Which colleagues should be invited to family weddings? When should you be unavailable, at or away from work? Don’t convene a focus group or appeal to Human Resources - consult Miss Manners! With wit and wisdom, Miss Manners restores civility, guiding you around your coworker’s messy cubicle, past your overly prying boss, around the bridal shower for the new temp, and through tedious staff meetings.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.

Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be Black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations?

In Bring Your Human to Work, Erica Keswin laid down the rules and protocols of a human workplace. Now, in Rituals Roadmap, she shows us how to further employee engagement, explaining that workplace rituals foster a sense of belonging and help workers connect with one another and their work.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Begin with WE is a rallying cry for a different kind of leadership—one grounded in people, not power. Written by a former Fortune 10 executive who led tens of thousands around the globe, this audiobook offers a groundbreaking, yet practical path to leading with integrity, authenticity, and purpose.

Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?

"There is no 'i' in 'team'." "No man is an island." "A chain is only as strong as its weakest link." You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can take you only so far. Ultimately, success - whether in business, family, church, athletic teams, or any other organization - is entirely dependent on teamwork. But how does one build that team? Leadership expert and New York Times best-selling author John C. Maxwell knows that building and maintaining a successful team is no simple task.

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe - and shoot down those we don't.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.