Behavior Business

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.

In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.

The Eight Paradoxes of Great Leadership unpacks the fresh strategies and new mindset required today from a next-generation leader. Author Dr. Tim Elmore helps leaders of all kinds navigate increasingly complex, rapidly changing environments, as well as manage teams who bring a range of new demands and expectations to the workplace that haven’t been seen even one generation prior.

A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.

Regardless of company size or industry, leaders are always on the lookout for innovative ways to get work done quickly and efficiently. They need employees on whom they can rely and trust to protect the interests of the company - employees, like you, who will become tomorrow's leaders. To achieve success in the competitive corporate world, you must be willing to embrace these challenges and effectively navigate any organization.

This book first introduces gentelligence as a powerful business strategy, and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Listeners will learn how an intergenerational workforce can be reframed as a profound business opportunity, and discover how gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change.

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

Too often, team dysfunction leads to abysmal productivity and zero innovation for your organization, as well as misery and wasted time for you. Most team members sit and wait, feeling trapped in a team that just isn't working. You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done presents a radical new idea: You can change your team. Author Liane Davey shows how you, from any seat at the table, even without support from your colleagues or your team leader, can transform even a toxic team.

Teams Unleashed provides a map and compass for engaged, sustainable, and improved team performance. This practical approach uses the everyday language of teams to highlight what's working, and uncover what's not, and gives teams the tools to incorporate new practices that build team effectiveness. This is an approach proven in the real world of teams since 2005 and used by thousands of teams worldwide.

El entorno empresarial actual exige una nueva forma de trabajar y liderar. Este enfoque de liderazgo mira en tres dimensiones: centrado en la persona, en sus relaciones y en sus resultados. A su vez, hoy se requiere un estilo de liderazgo humilde, vulnerable, inspirador, empático, con equipos multifuncionales independientes, con delegación y autonomía y relaciones colaborativas y solidaria. La forma correcta de resolver los conflictos es utilizando los valores como referencia.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

In The High-Velocity Edge, the reissued edition of five-time Shingo Prize winner Steven J. Spear's critically acclaimed book Chasing the Rabbit, Spear describes what sets market-dominating companies apart and provides a detailed framework you can leverage to surge to the lead in your own industry. Spear examines the internal operations of dominant organizations across a wide spectrum of industries, from technology to design and from manufacturing to health care.

Do you struggle to make your interview answers stand out? BEHAVIORAL INTERVIEW POWER - IMPRESS EMPLOYERS IN BUSINESS, FIND ANSWERS FOR TOUGH QUESTIONS, MASTER THE STAR ANSWER METHOD, PRACTICE STRATEGIES is your practical, results-driven guide to answering behavioral questions with confidence, clarity, and impact. This book goes beyond basic interview tips—you’ll learn how to structure compelling responses using the STAR method and enhance your storytelling with business-friendly idioms that demonstrate leadership, adaptability, and problem-solving skills.What You’ll Gain from This ...

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

When a company's workers are literally dying on the job, and its business model relies on preying on local businesses and even their own companies, and its CEO is the richest person in the world while its workers make minimum wage with impossible quotas...wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas, compiled this zine about his commitment to fighting Amazon. Includes: the open letter he wrote to Jeff Bezos, examples of successful social media activism, links to other resources, and some sobering words about boycotting.

Publicamos el best-seller internacional "Reinventar las organizaciones", que presenta el próximo estadio en el progreso de las organizaciones humanas. Uno de los libros de management más aclamados e importantes de los últimos años. Es como ver el futuro. Reinventar las organizaciones es un libro distinto, que rompe con el enfoque tradicional de los libros de management.

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Let’s face it, as an entrepreneur or small business owner, it’s easy to get caught up in the day-to-day of growing your empire. Unfortunately, there is no one-size-fits-all guidebook for people who are just starting out to follow. But the truth is, no matter what kind of business you are building if you don’t have a solid foundation in place, the storms that will inevitably come could cause you to lose everything you’ve worked for.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.