Behavior Analysis

Bridging Minds: Neuralink and Beyond Bridging Minds delves into the transformative frontier where human cognition meets artificial intelligence via brain-computer interfaces (BCIs). Beginning with an in-depth case study of Elon Musk's Neuralink, the book examines the company's ambitious mission, regulatory challenges, and ethical considerations surrounding invasive neural technologies. Subsequent chapters navigate the evolution of BCIs, exploring neural physiology, signal processing, and the emergence of cutting-edge technologies. The narrative balances technical detail with real-world ...

The Self-Help Paradox is a groundbreaking exploration of the self-help industry, unraveling the very nature of its alluring promise yet often unfulfilled results. This book takes you on a profound journey into the complex world of personal growth, offering both a critique of traditional self-help literature and a practical, scientifically-informed guide to genuine self-improvement. Why do so many of us feel stuck in a loop, even after reading stacks of self-help books? Why do promised transformations often fail to materialize? In its initial chapters, The Self-Help Paradox dissects the core...

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.