Automotive Training

Assumptive selling is about knowing everyone is a buyer… and knowing that the first time you believe someone is not, you’ll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What’s more, is that if you do take charge, if you are direct, and if you provide the right guidance, they’ll want to buy from you!

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

In dealerships today, Internet Departments are growing and many dealerships are going to an all Internet based sales force. What processes do you have in place to handle your Internet customers to appoint and close more leads? Automotive Internet Sales Mastery is your complete guide to handling, appointing, and selling more Internet customers. This step-by-step guidebook takes you through the first call, the first text, and the first e-mail. It outlines a rigorous 90 day follow-up, breaks down the Internet sales process, and more. Become an Internet Sales Master and sell more vehicles!

"Automotive Sales 101" is a follow-up guidebook that builds upon techniques previously introduced in "Automotive Sales Playbook." This automotive sales book is a complete training guidebook that teaches intermediate fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals who have some experience in the business or those veterans who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!

40 Basic Plays of Automotive Sales Professionals. Managers, hand this to your new salespeople on their first day. In this playbook, for beginning or relatively new Automotive Professionals, you will learn the basics of needs-based sales and lay the foundation for a great career selling vehicles. These basic plays are key elements to your success and longevity in the industry. If you are a veteran, you can use this book to “stay sharp” and refine your automotive sales skills.

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

This advanced sales guidebook builds off the skills introduced in "Automotive Sales Playbook" and "Automotive Sales 101" to bring you the advanced sales techniques of elite automotive sales consultants. Learn every advanced mindset, skills, techniques, word tracts, and closes you need to elevate your automotive career so you can become an Automotive Super Seller!

“Nothing happens until somebody sells something.” This is a quote attributed to many successful leaders from Henry Ford to Peter Drucker; and it’s a quote that should drive the priorities of your business. This book was written for those personally leading sales teams and for every leader who has salespeople anywhere in their organizational chart. This includes owners, company presidents, vice presidents, general managers, and everyone else with “manager” in their title. Ridiculously Simple Sales Management lays out, in plain language, everything a sales leader needs to quickly ...

What sets top salespeople aside from the rest? They know how to work the phones. This complete playbook walks you through the various phone calls, word tracts, and objections an Automotive Salesperson takes, makes, and handles many times each day. Master the phone and sell more vehicles.

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO’s. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have “won” to your dealership. You too can master your data.