Art Career

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone, and in the street. Even if you're daunted now, discover the difference good conversation can make in every aspect of your life.

Attract the right clients who will step up your sales game! In The Secret Art of Selling Insurance, award-winning educator and top sales producer Ana-Maria Figueredo helps you to level-up your sales game. Learn industry secrets, find the right insurance customers, and get the professional recognition you deserve!

The Art of War is an ancient Chinese military treatise from roughly the 5th century BC and attributed to Sun Tzu, "master sun". It is composed of 13 chapters, each devoted to a different set of skills or art related to warfare.

Whether you're in sales, interact with people on a regular basis in your profession, or you just want to be more persuasive, the single most important thing you can do is to learn how to sell. Imagine knowing the words, techniques, closes, and tactics of the top 5% of salespeople in America. If you had this insight, you could radically change your life, explode your income, and live the life of your dreams...and there’s no one more qualified to teach you those skills than Tom Hopkins, the builder of sales champions.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

The ability to “hold space” for yourself and for others has never been more urgent. Faced with global issues of climate change, political unrest, violence, and economic crises, more citizens of the world are experiencing disconnection, grief, and a deep sense of loneliness than at any other time. But, with the right tools, you and your circle can become part of the solution.

In life, moments arise when you have to decide your next move. When choosing whether to accept a new job, purchase a house, attend a school, or start a relationship, how do you settle on which direction to take? Trey Gowdy has found that most consequential decisions boil down to three simple options: start, stay, or leave.

The path to your life's work is difficult and risky, even scary, which is why few finish the journey. This is a book about discovering your life's work, that treasure of immeasurable worth we all long for. It's about the task you were born to do. Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows listeners how to find their vocations and what to expect along the way.

In this short prequel to The Preserve, J. L. Williams reveals the first glimpse into the life and times of young mortician, Jackson Lucid. Just another day and another dead body for Jackson to retrieve from the hospital. He doesn't know it will be the one to turn his entire perspective of death upside down. At this point, he's just following the routine his mentor taught him. But now that Morris has recently passed on, Jackson finds himself alone in the world. He makes friends at the funeral home, but not many worth mentioning except Serena, a girl who's been through her own fair share of ...

Every time we open our mouths, we have an effect on ourselves and the way others perceive us. The ability to speak clearly and confidently can make or break a presentation, an important meeting, or even a first date. Now, with the advent of Skype, YouTube, podcasting, Vine, and any number of reality talent competitions, your vocal presence has never been more necessary for success or more central to achieving your dreams.

Tom Papa is a little worried about you. You seem stressed, overworked, and, frankly, a little mixed up. Everyone is fighting an overwhelming feeling that things are getting worse, that we should be doing more, that we're not good enough. Well, life isn't perfect. There have always been problems, and there always will be. You can fight for the things you believe in, you can work really, really hard, but you shouldn't lose track of the fact that while you're doing all that, life is flying by at lightning-fast speed.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, an influential newspaper editor, loomed large in her life, and once he decided she should become editor-in-chief of Vogue, she never looked back.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger Fisher, William Ury, and Bruce Patton; and the hard-bargaining style of Herb Cohen's You Can Negotiate Anything. Now award-winning Harvard Business School professor Michael Wheeler provides a dynamic alternative to one-size-fits-all strategies that don't match real world realities.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.