Art Career

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

Unlock the secrets of color and its profound impact on consumer behavior with Colour Psychology in Marketing: The Art & Science of Influencing Through Hue. This insightful guide dives into the psychological and emotional effects of color, offering marketers, designers, and business owners powerful strategies to captivate audiences, inspire action, and elevate brand success.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Struggling to get the results you’re striving for? Discover a powerful mind-science fusion to smash your goals and skyrocket your lifestyle. Can’t seem to bust through plateaus? Want to level up but keep falling down? Wish you could stop the self-sabotage? Founder and CEO of Inner Matrix Systems, Joey Klein has specialized for over 20 years in helping high-achievers master the inner game of performance. Now he’s here to share his proprietary methods to help you maximize your outcomes and reap sustainable rewards.

The Art of War, first written by the great Sun Tzu over 2,500 years ago, has remained relevant throughout history to anyone in a leadership position; be it politics, human psychology, business, or even daily life situations, there is wisdom in Sun Tzu's teachings that is relevant to all. In this book, we will interpret his teachings as they relate to the 21st century business world, specifically the art of negotiation. You will learn that true wisdom is timeless, and that applying the time-tested tactics in this book can propel you to the next level of success.

Oratory is one of the most influential skills in history, capable of shaping societies, transforming thoughts, and consolidating leaderships. This book presents a comprehensive study on the fundamentals, techniques, and philosophy of rhetoric, exploring its evolution from Antiquity to the challenges of communication in the digital era. Based on the teachings of Aristotle, Cicero, and Quintilian, the work analyzes the essential principles of persuasion, including ethos, pathos, and logos, and details strategies that make the speech more effective and impactful.

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means - and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements "tossed over the wall" by business stakeholders. An empowered team needs to understand its goal!

As a teenager, Steve Schwartz lived in 24/7 survival mode, going hungry whenever he couldn’t find enough work to pay for a school lunch. His mother’s death launched him on a journey to the far reaches of the world, where he discovered a passion for the ancient, calming rituals of tea. Join Steve, the founder of Art of Tea, as he reveals the surprising true story behind its international success. Learn how he grew a tiny tea concept into partnerships with brands like Wolfgang Puck and Vera Wang, all through the timeless ritual of tea itself.

Your voice says a lot about you. Based on the tone and expression of your voice alone, your listeners may make up their minds about you before they even process the meaning of your words. And if what you say is at odds with how you say it, they can miss your message altogether. As important as our voices are, few of us know how to use them to their full potential. Full Voice offers a fun, tested method to harness the power of your voice to become a more effective and flexible communicator.

When faced with problems, many business leaders and teams look for familiar and standard problem-solving methods, often creating unnecessary struggle, frustration, delay, and ineffectiveness in solving the problem - if it is ever solved at all! In other words, they keep reaching for the same old hammer as if every business problem were a nail.

Create data stories that lead to smarter, more informed decisions. Raw data doesn’t change minds. But a well-crafted story? That’s what drives action. Whether you’re presenting to executives, persuading clients, or influencing your local community, this book will help you transform numbers into narratives that make an impact. Turn raw numbers into insights people actually understand and care about. Present data with clarity, accuracy, and impact.

From a novice translator to CEO of the champagne house Veuve Clicquot North America, Mireille Guiliano shares her insights and experiences on how to work well. Whether it's balancing career and personal life, the pros and cons of risk taking, qualities of leadership, mentoring, the undervalued art of communicating, passion, etiquette, or style, Guiliano gives us a refreshing guide filled with advice that every working woman will need in today's economic climate.

Authentic Commercial Voiceover gives aspiring voice actors the tools they need to master commercial copy, helping them realize their dreams of becoming a full-time voiceover talent.

In 2010, award-winning journalist John Bowe learned that his cousin Bill, a longtime extreme recluse living in his parents' basement, had, at the age of 59, overcome a lifetime of shyness and isolation - and gotten happily married. Bill credited his turnaround to Toastmasters, the world's largest organization devoted to teaching the art of public speaking.

If you want to become the most influential person in the room that people agree with and follow, then this will be the most important book you’ll ever hear.

Creativity defines the human experience. It sparks achievement and innovation in art, science, technology, business, sports, and virtually every activity. It has fueled human progress on a global level, but it equally is the source of profound personal satisfaction for individual creators. And yet the origins of creative inspiration and the methods by which great creators tap into it have long been a source of mystery, spoken of in esoteric terms, our rational understanding shrouded in complex jargon. Until now.

This powerful anthology compiles four of Carnegie's most influential books, each offering practical advice and proven strategies to help you connect with others, manage your emotions, and become a more confident, effective communicator.

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.