American Business

Join David Denby, New Yorker critic and otherwise sensible man, on a whirlwind ride through an exuberant stock market, investment feeding frenzy, and the cataclysmic result of greed and illusion.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

The triumphant story of Thomas W. Felder, who began his life as a poor kid in the South Bronx. During that time he lived in rat-infested, crime-ridden tenements and even experienced homelessness. Thomas went on to become a high-powered attorney and a key player in one of the largest television network mergers in US history.

Why seek outside answers when you already possess the resources and power you need? Noted Native American speaker turned author D. J. Eagle Bear Vanas uses wisdom from his Odawa Indian roots and his path as an officer in the US Air Force and later as an entrepreneur to interweave the Native tradition of storytelling with practical key bits of knowledge to live and learn by. By following Vanas’s direction, you can develop your talent and ability to better serve and defend others.

¿Le resulta difícil formar nuevos líderes para las congregaciones, los ministerios y las organizaciones a las que sirve? Si usted es de los que piensa que los líderes se pueden producir a través de cursos de capacitación y charlas, ¡se va a llevar una sorpresa! Escuche las voces de un grupo selecto de líderes latinoamericanos que comparten cómo surgieron y crecieron.

Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that's just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily.

Set yourself apart in the business world with these useful phrases, expressions and idioms. Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that's just to name a few of the situations that this business English book covers! Business Vocabulary in Use will help you improve your English quickly and easily.

Rose, a successful Chicago publicist, reunites with her best friend from High School, now a famous Hollywood actor, after a 10+ years break in their friendship. Old flames rekindle and through their love affair, and help of their outrageously quirky and laughable friends, Queen, an unabashedly flaming gay man and Whoopi, a sports columnist, they bloom and learn love like people is multi-hued and the key to happiness and love is accepting love and ourselves for what they are.

A historic generational shift is underway that will lead to a crisis in American business leadership. This concise and practical book will help you understand this shift and take action to retain your senior leaders, attract the next level of top talent, and grow a new generation of leaders.

Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major companies' futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman that almost kills a deal to save at least two of the companies. Hollywood? No. This was real. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors.

A mentor and success coach to 44 millionaires tells how he recovered from a tragic accident to become a pioneer and leader in content marketing and a master trainer in online marketing methods. The book identifies the common pitfalls that cause many businesses to falter and fail and offers strategies to avoid these mistakes.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

Newly released from the iron grip of the Soviet Empire, Russia, reborn in poverty, seeks to reinvent itself as a capitalist haven to attract American investment. “Moscow Book of Promises” is a satirical, bittersweet account of the misadventures of a Jewish American businessman chasing the shadows of commercial success in the Moscow of Glasnost (openness) and Perestroika (restructuring) during the late 1980s, in the dying days of the Soviet empire. Armed to the teeth with American PC technology and a bizarre grasp of modern capitalism, Joshua sets sail from Silicon Valley for Moscow and ...

George W. Romney was a remarkable person. As chairman of American Motors Corporation from 1954 to 1962, he saved that company from sure destruction and led it to its greatest success. He later became the most popular governor in Michigan history, a Republican stalwart beloved in a Democratic state. He ran for the presidency in 1967 and served as Secretary of HUD in the first Nixon administration before leaving over concerns about the president.

FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

A faded sign with the words "Vegetables for Sale" is one of Michael Barber's most prized possessions. Michael and his grandmother created the homemade sign after she became weary of his continuous begging for candy money. At five years of age, Michael's grandmother placed him alongside the Heart of Dixie Highway to operate a vegetable stand.

Eric Soda started out in the insurance business while in high school in his hometown Princeton, Wisconsin, population 1,200. After high school, while building his insurance business he was also fighting fires and pulling people out of car wrecks as a paid on-call firefighter. It put life into perspective for him. Those years shaped him as a business professional and a person. Those images and lessons stick with him to this day.

Start your own gym, build a profitable business from scratch, and start changing lives. You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session. Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.