American Business

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

Dive into Navigating Virtue: Ethics and Etiquette in the American Business Landscape by Phyllis Davis, a seasoned expert. This isn't just a book; it's your roadmap to mastering the art of business communication and ethical conduct. This book is not about social manners or state protocol but about leadership, earning respect in your field, and power.

What if there were one single way we could significantly improve the American economy, public health, and offer attractive investment opportunities, while also providing more homes for American families and workers? The American Dream has always been built on the notion that no matter where you come from, you can be successful. For the past century, housing has played a major role in making the American Dream a reality for millions of individuals. In short, the availability of affordable housing stands at the crossroads of capitalism and compassion.

Edited by filmmaker Sean Conant and with contributions from some of the country's leading scholars including Sean Wilentz, Craig L. Symonds, and Harold Holzer, this volume explores how in the century and a half since it was delivered, the Gettysburg Address has proven a seemingly inexhaustible source of somber reflection and soaring hope, and why its language continues to resonate with so many people seeking meaning for their own struggles and sacrifices.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Paul Alex Espinoza, a former street cop, shares his transformative journey, demonstrating how he leveraged his unique skill set and experiences to build bootstrapped “boring” businesses while navigating the intricate digital marketing world. Paul shares tactical information along with critical insights for developing the mindset of a successful entrepreneur, mastering digital marketing strategies, and building a multi-million-dollar online business from scratch.

During its single year of existence, more money was expended on the Elmira prison than in any of the other Union Stockades. Even with this record spending, a more ignominious figure was attached to Elmira: of the more than 12,000 Confederates imprisoned there, nearly 3,000 die while in captivity - the highest rate among all the Northern prisons. The authors conclusions are based on new, little-known, or never used archival materials. In a similar vein, his description of the prison culture is especially illuminating.

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective - and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of hand-wringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals.

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

How much does character affect leadership? Most Americans believe a president’s private activities bear little relation to his public-policy decisions. Yet we also believe that moral vision plays a role in strong leadership. Marvin Olasky systematically examines the bond between morals and politics in the lives and careers of thirteen noted American leaders.

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050 - yet, they make up only five percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “five percent shame”.

Big Impact takes you on a behind-the-scenes journey of a United States Ambassador in the civilian sector showing sacrifices and diligence made to represent specialized core values and American ingenuity to the nations in the areas of business, education, and technology. It’s a journey that leaves the impact of a legacy. It’s a big impact from a rising legacy.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Politicians, voters, executives, and employees all want the answer to one question: How can America compete with cheap foreign labor, and restore skilled, well-paying jobs to our economy? American Drive answers that question.

Over the course of his long film career, Paul Newman was one of the most bankable stars in Hollywood during his peak. Having come to prominence as a handsome but rebellious young man in the mold of James Dean, Newman was able to maintain an aura that viewers found both cool and irresistible even into his 60s, typically an age when leading men find themselves on the outs. Newman was even nominated for an Academy Award for Best Supporting Actor for Road to Perdition (2002) when he was in his late 70s.

It’s no secret that hundreds of companies have been slashing pensions and health coverage earned by millions of retirees. Employers blame an aging workforce, stock market losses, and spiraling costs - a perfect storm of external forces that has forced them to take drastic measures. But this so-called retirement crisis is no accident. Award-winning investigative reporter Ellen E. Schultz reveals how large companies and the retirement industry - benefits consultants, insurance companies, and banks - have all played a huge, hidden role in the death spiral of American pensions and benefits.

Through his nightly CNN show Lou Dobbs Tonight, his syndicated radio program, and his monthly magazine column, Lou Dobbs has become one of America's most visible, popular, and respected voices on business and financial matters. Now, with War on the Middle Class, Dobbs takes an impassioned and rousing stance on the all-out class war that is turning the American dream into a nightmare.

American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.