American Business

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

From the New York Times best-selling author of Uncomfortable Conversations with a Black Man, a call to break through our limits and say yes to a life of infinite possibility.

In the 30 years after the Civil War, the United States blew by Great Britain to become the greatest economic power in world history. That is a well-known period in history, when titans like Andrew Carnegie, John D. Rockefeller, and J. P. Morgan walked the earth. But as Charles R. Morris shows us, the platform for that spectacular growth spurt was built in the first half of the century. By the 1820s, America was already the world's most productive manufacturer and the most intensely commercialized society in history.

Robert E. Lee scholar H. W. Crocker III is an esteemed Civil War historian. Skillfully summarizing Lee’s life, Crocker clearly extracts leadership lessons from the storied career of the South’s beloved leader and applies them to today’s business worldUnder General Lee’s management, a rag-tag army of poor farmers—vastly outnumbered, outgunned, under-supplied, and under-fed—consistently routed Union troops. Brilliantly seizing strategic opportunities, Lee stunned his foes and inspired his soldiers. He was decisive, focused, and humble.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists.

A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book listeners seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa

Two-time Pulitzer Prize winner and author of the national best seller Ghost Wars, Steve Coll presents the story of the Bin Laden family's rise to power and privilege, revealing new information to show how American influences changed the family and how one member's rebellion changed America.

Drop-dead-gorgeous Ethan Chambers loves his life as Hollywood's most eligible—and elusive—bachelor. Plus, the talented actor has just gotten an offer he can't refuse: a starring role on TV's hit medical drama. But it's the show's sultry makeup and wardrobe director who's got his pulse racing—and making him think twice about staying single.

American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.

This updated and expanded edition is the first and only book to offer a leadership model firmly based on the Latino experience and culture. By 2045, Latinos will make up one in four Americans. They are projected to be 78 percent of the new entries into the labor force in the next 10 years.

“It’s not what you think,” Iona said a deep blush working its way up her dark skin making her cheeks burn. “Oh?” Lawson asked his eyebrows raised. Lawson didn’t even have the decency to look shocked. Instead, he looked smug and satisfied. He looked like the cat that ate the canary. He looked almost hungry…Ravenous. He was the wolf in the woods, and she was Little Red with her basket full of goodies. “No, it’s not,” Iona said trying to think of a good excuse…any excuse. “Then, what exactly is it,” Lawson said raising one eyebrow. *** She was caught in the most ...

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Jackie Bolen has 20 years of experience teaching ESL/EFL to students in South Korea and Canada. She has written these dialogues filled with helpful sentences, expressions, and phrases in American English for business people, plus each section has some practice opportunities to make what you've learned more memorable. Business English Vocabulary Builder by Jackie Bolen will help you stay motivated while consistently improving your business English skills.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

Niles has just returned from eight years of serving his country as a Special Forces sniper. He's looking forward to a consulting job with Dynamic Defense and spending time with his family, including his bipolar mother, Lorna, and his hard-drinking uncle, Willie. What Niles doesn't know is that Dynamic Defense is actually a CIA front. He's not interested in joining them, but they won't take no for an answer.

You may never visit the Gettysburg battlefield, but understanding historic lessons from Battle Tested! will have a profound influence on not only your leadership abilities, but also your life, organizations, and career.

What is it that separates the doers, leaders, and success stories among us from the dreamers, also-rans, and wannabes? To best-selling author James P. Owen, it's all about having The Try - the quality of giving 110 percent to the task or challenge at hand. In The Try - a dozen true stories of ordinary people who've done extraordinary things across varied fields of endeavor—Owen reveals The Try as a character trait that can be forged in several ways.

Corporate America continues to struggle with racial equity in a post-George Floyd world. As the United States becomes more diverse and the public consciousness continues to shift, successful racial equity efforts in the workplace are needed now more than ever. Decentering Whiteness in the Workplace exposes the ways that white culture and expectations are centered in the modern American workplace and the fears within corporate spaces about talking candidly, openly, and honestly about whiteness, white supremacy, and anti-Blackness.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.