American Business

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

Renowned as a diversity and inclusion strategist, Michelle Gadsden-Williams held C-Suite positions at major organizations for many years and then took the off-ramp to probe a different career path, launching Ceiling Breakers LLC, with the primary goal to help women and professionals of color reach their full potential. As a woman of color and corporate executive who has worked and traveled the world for several Fortune 500 companies - all while managing a chronic illness - she provides insight into overcoming the barriers facing professionals in today's workplace.

Estoy escribiendo este libro para ayudar a los líderes cristianos en su lugar de trabajo. Quiero compartir cómo apliqué principios fundamentales de administración que encontré en la Biblia para tener éxito en el lugar de trabajo. Esta publicación pretende ser una herramienta que le ayude como líder cristiano a crecer en sabiduría y crecer en su habilidad para usar las escrituras y la guía del Espíritu Santo, para guiarlo hacia el éxito en cualquier posición de liderazgo en la cual usted se encuentre.

In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective - and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of hand-wringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals.

Staking a Claim examines the life of Jake Simmons, Jr. - the international tycoon who was the most successful African American in the history of the oil industry - and affords us a rare perspective on this question.

In stark and compelling prose, Thomas W. Jones tells his story as a campus revolutionary who led an armed revolt at Cornell University in 1969 and then altered his course over the next 50 years to become a powerful leader in the financial industry including high-level positions at John Hancock, TIAA-CREF, and Citigroup as Wall Street plunged into its darkest hour.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

In a world where success is predominately measured by how much money we have in the bank, the size of our financial portfolio, and how prestigious our lives are, there have been great American Entrepreneurs who have chosen to take the path less traveled–to be truly compassionate and giving. They risked judgement, ridicule, and their fortunes; but in doing so they realized they could never out give God.

Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major companies' futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman that almost kills a deal to save at least two of the companies. Hollywood? No. This was real. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors.

Dozens of men were called "robber barons", but few were as notorious or rich as John Pierpont Morgan, a financier and banker who bankrolled the consolidation of behemoth corporations across various industries. Morgan was behind the merging of Edison General Electric and Thomson-Houston Electric Company, which subsequently became General Electric, still known simply as GE across the world today.

Over the course of his long film career, Paul Newman was one of the most bankable stars in Hollywood during his peak. Having come to prominence as a handsome but rebellious young man in the mold of James Dean, Newman was able to maintain an aura that viewers found both cool and irresistible even into his 60s, typically an age when leading men find themselves on the outs. Newman was even nominated for an Academy Award for Best Supporting Actor for Road to Perdition (2002) when he was in his late 70s.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

When it comes to the entertainment world and movie business, few names are as recognizable as Walt Disney, a versatile writer, producer, director, artist, and voice actor who literally turned his name into a billion-dollar business. Whether it was through the creation of iconic cartoons like Mickey Mouse or America's favorite theme parks, Disney and his assorted businesses have entertained countless numbers of people across the globe, particularly young kids.

A mentor and success coach to 44 millionaires tells how he recovered from a tragic accident to become a pioneer and leader in content marketing and a master trainer in online marketing methods. The book identifies the common pitfalls that cause many businesses to falter and fail and offers strategies to avoid these mistakes.

An analysis of recent US Supreme Court decisions relating to regulation of corporate entities, including arguments and opinion announcements from key cases, including American Express, Jesner, Epic Systems, Janus, and Knick.

Why seek outside answers when you already possess the resources and power you need? Noted Native American speaker turned author D. J. Eagle Bear Vanas uses wisdom from his Odawa Indian roots and his path as an officer in the US Air Force and later as an entrepreneur to interweave the Native tradition of storytelling with practical key bits of knowledge to live and learn by. By following Vanas’s direction, you can develop your talent and ability to better serve and defend others.

Before Civil War greenbacks and a national bank network established a uniform federal currency in the United States, the proliferation of loosely regulated banks saturated the early American republic with upward of 10,000 unique and legal bank notes. In Bank Notes and Shinplasters, Joshua R. Greenberg shows how ordinary Americans accumulated and wielded the financial knowledge required to navigate interpersonal bank note transactions.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

A historic generational shift is underway that will lead to a crisis in American business leadership. This concise and practical book will help you understand this shift and take action to retain your senior leaders, attract the next level of top talent, and grow a new generation of leaders.