American Business

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists.

Larry H. Miller played by his own rules. Owner of an NBA franchise and founder of one of the country's largest automotive retail groups, Larry was a college dropout who went on to buy or build nearly 100 businesses. While his life as a successful businessman played out in public, his health challenges, as well as his quiet acts of service, were known to very few. Behind the Drive contains 99 uplifting and untold stories from every aspect and era of Larry's life.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

The Sandy Weill story is truly one for the ages. Starting with $30,000 in borrowed cash in 1960, and relying on uncanny entrepreneurial instincts in the corporate world, he made himself a billionaire and became one of the most powerful bankers in the world. After rising to become the president of American Express, Weill saw his empire crash and burn. Undaunted, he started over and eventually became CEO and then chairman of Citigroup.

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than 12 million people every day.

Born the son of missionaries, Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week's events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan.

Henry Ford is a remarkable businessman and entrepreneur who rose from nothing to become a leading figure in innovation and American industry. As a titan in manufacturing and one of America’s richest men, Ford’s deeply complex, enigmatic, and downright contradictory personality has led him to fascinate historians for decades.

A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book listeners seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

Molly McClain tells the remarkable story of Ellen Browning Scripps (1836-1932), an American newspaperwoman, feminist, suffragist, abolitionist, and social reformer who used her fortune to support women’s education, the labor movement, and public access to science, the arts, and education.

The untold history of the surprising origins of the "gig economy" - how deliberate decisions made by consultants and CEOs in the '50s and '60s upended the stability of the workplace and the lives of millions of working men and women in postwar America.

Watching his father struggle to support his family through bigotry and other challenges in being an Italian immigrant, Tom Golisano learned early on the value of thinking outside the box and not letting perception sway your view of reality. Now, for the first time, Golisano shares the political shenanigans, behind-the-scenes stories, significant characters from his remarkable life, and key insights to thrive in your career.

Trapped in the clutches of a Zombie apocalypse, the City of Chicago, the murder capital of the U.S., unleashes the ultimate weapon, capitalism, by paying $1,000 for every Re-Killed Zombie brought to city hall, ushering in "The Great Zombie Gold Rush". Zombies never have a chance in a world where people realize 75 Zombies pays off their student loans, 40 Zombies buys them a Tesla, 5 Zombies wipes out their Visa debt...

Money Games is a riveting tale of one of the most successful buyout deals ever: the acquisition and turnaround of what used to be Korea's largest bank by the American firm Newbridge Capital. Full of intrigue and suspense, this insider's account is told by the chief architect of the deal itself, the celebrated author and private equity investor Weijian Shan. With billions of dollars at stake, and the nation's economic future on the line, Newbridge Capital sought to become the first foreign firm in history to take control of one of Korea's most beloved financial institutions.

Have more confidence when speaking English at a meeting with clients, during a presentation or business lunch, or when making small talk with co-workers. And that's just to name a few of the situations that this business English book covers! Get your copy of Business English Vocabulary Builder 2 to improve your English quickly and easily.

Every American benefits every day from the phenomenal productivity of the free market, so why do so many people feel guilty or skeptical about our business system? In this passionately argued, eye-opening book, talk-radio star and best-selling author Michael Medved provides detailed and devastating rebuttals to the most widely circulated smears against capitalism.

Emilio Estefan llegó a los Estados Unidos como refugiado cubano y se convirtió en uno de los productores más exitosos en la historia de la música. Él tiene un sentido tan profundo de orgullo y herencia, que emana de cada cosa que toca. Para Emilio es importante la motivación. Para el, la motivación es mucho más apremiante y urgente que la inspiración: Si no estas motivado, jamás estarás en condiciones de sentirte inspirado.

What is it that separates the doers, leaders, and success stories among us from the dreamers, also-rans, and wannabes? To best-selling author James P. Owen, it's all about having The Try - the quality of giving 110 percent to the task or challenge at hand. In The Try - a dozen true stories of ordinary people who've done extraordinary things across varied fields of endeavor—Owen reveals The Try as a character trait that can be forged in several ways.

A most provocative business parable for our troubled times, LeaderShift is the story of how David Mersher, the successful CEO of IndyTech, sets out to discover why the United States is losing its leadership edge and what he can do to turn things around and make America truly great again. In the process, Mersher and his team learn how the Five Laws of Decline are eroding the nation's economy - quietly ruining businesses and big institutions - and what American executives and citizens need to do to put a stop to this.