American Business English

“Ladies and gentlemen, the Bronx is burning!” This phrase was allegedly uttered by announcers during the 1977 World Series as flames rose above Yankee Stadium. Throughout the 1970s, a wave of arson coursed through American cities, destroying entire neighborhoods home to poor communities of color. Historian Bench Ansfield explains in Born in Flames that the vast majority of the fires were not set by residents, but by landlords looking for insurance payouts.

A mentor and success coach to 44 millionaires tells how he recovered from a tragic accident to become a pioneer and leader in content marketing and a master trainer in online marketing methods. The book identifies the common pitfalls that cause many businesses to falter and fail and offers strategies to avoid these mistakes.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

In The Warrior Code, entrepreneur, philanthropist, reality star, and retired gunnery sergeant Tee Marie Hanible serves up 11 principles to awaken your inner badass and thrive in the face of adversity. With insightful honesty and wisdom and set against the backdrop of Tee’s life, The Warrior Code will help you understand that things can beat us back from realizing our true potential...but the key is finding the way to realize one’s own innate strength.

Take a trip into theheart of passion as seductive samba rhythms pulse in the warm evening breezes. Escape and savor these three scintillating stories set against the beautifulbackdrop of Brazil.... Two weeks in Rio - surely that's enough time for marketing VP Sydni Lawson to forge a lucrative merger. But instead of sweet-talking real estate mogul Gabriel St. James, she's being swept away by their sizzling and unexpected attraction.

Dr. Orison Swett Marden triumphed over his tragic childhood to become a man who was revered by millions and who became known worldwide as "The Father of the American Success Movement".

Leadership is not about position, it is about influence. You can be a leader no matter what your rank or position. It is not about power, it is about selflessness. You cannot be a good leader unless you can also be a good follower. Good leaders don't shine, they reflect. Lessons like these are the core of this book. The stories in this book are about leaders who were challenged at all corners, adapted, improvised, and overcame.

1976. A 22-year-old Japanese American woman enters the management ranks of a major corporation and encounters...just what you'd expect. Sexism. Misogyny. Racial bias. And she breaks barriers anyway. From the moment Elaine Koyama was hired as a management trainee at agri-business giant Cargill, Inc., she found herself entangled in the endless fight to wedge herself through the doors the women's movement opened.

Howard Hughes lived a life that was quintessentially American, and his personal history was so varied, improbable, and extraordinary that he practically resembled a living folk hero. Hughes was barely in his 20s during America's Roaring Twenties, but he had already begun to command the nation's headlines as a multitalented millionaire, and the varied pastimes that his talents and wealth afforded him made him nearly impossible to ignore.

Start your own gym, build a profitable business from scratch, and start changing lives. You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session. Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.

Decades before trade moved between the United States and Japan at its present pace, there was a Japanese immigrant's son with an American dream. Born to a farming tycoon in California, George Aratani was forced to leave the family business behind when incarcerated with more than 100,000 Japanese Americans during World War II. After the war, he traveled to Japan with little idea of what he would import from the war-devastated archipelago. What followed was the development of his two powerful businesses, Mikasa and Kenwood.

Just because a man cheats on his wife and makes Danny DeVito look tall, dark, and handsome, is that any reason to kill him? The reluctant and quirky PI, Lee Alvarez, doesn't think so. The 34-year old half-Latina, half-WASP and 100% detective has her work cut out for her when the man is murdered on her watch. Of all the nerve. For Lee, this has become personal. From San Francisco's famous Embarcadero to quaint Princeton-by-the-Sea, she is out to find the killer. And for the killer, this has become personal, too.

In the early '80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island.

In 2000, after the Tribune Company acquired Times Mirror Corporation, it comprised the most powerful collection of newspapers in the world. How then did Tribune nosedive into bankruptcy and public scandal? In The Deal from Hell, veteran Tribune and Los Angeles Times editor James O'Shea takes us behind the scenes of the decisions that led to disaster in boardrooms and newsrooms from coast to coast, based on access to key players, court testimony, and sworn depositions.

Millennials Are Not Aliens provides insight into the millennial generation. You'll learn everything about how millennials habits have reshaped the business and social landscape. Baby boomers and gen Xers tend to mimic many of the consumption behaviors of millennials, but they do not embody their content creation behaviors. Content drives most purchasing decisions today, and the ability to create content about your products, services and your organization is at the heart of what is driving growth today.

John R. Deane, Jr. (1919-2013) was born with all the advantages a man needs to succeed in a career in the US Army, and he capitalized on his many opportunities in spectacular fashion. The son of one of George C. Marshall's closest assistants, Deane graduated from West Point with the first class of World War II and served in combat under the dynamic General Terry de la Mesa Allen, Sr.

Join David Denby, New Yorker critic and otherwise sensible man, on a whirlwind ride through an exuberant stock market, investment feeding frenzy, and the cataclysmic result of greed and illusion.

The Fortune Chaser by H. Wilhelm Starkweather is a historical fiction and psychological fiction novel set in 19th-century America, tracing the ambitious journey of a man seeking redemption and prosperity. Are you intrigued by tales of ambition and redemption set against the backdrop of 19th-century America? If so, then this book is for you. Discover the captivating story of Calvin Michael Blake, an ambitious entrepreneur whose journey takes him from the bustling streets of Philadelphia to the emerging metropolis of Chicago. Even if you've never been a fan of historical fiction, this epic ...

In this thought-provoking and heartbreaking memoir, an award-winning writer tells the story of his father, John Stanley Ford, the first Black software engineer at IBM, revealing how racism insidiously affected his father’s view of himself and their relationship.

America has an urgent need for Latino and Latina executives. This book identifies a path to uplift and amplify their representation in leadership. Latinos and Latinas will account for a third of our workforce by 2050 - yet, they make up only five percent of senior roles in corporate America. Dr. Robert Rodriguez and Andrés T. Tapia call this low percentage of Latino and Latina corporate executives today the “five percent shame”.