American Business English

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.

The Civil War was the first "modern war." Because of the rapid changes in American society, Abraham Lincoln became president of a divided United States during a period of technological and social revolution. Among the many modern marvels that gave the North an advantage was the telegraph, which Lincoln used to stay connected to the forces in the field in almost real time. No leader in history had ever possessed such a powerful tool to gain control over a fractious situation. An eager student of technology, Lincoln had to learn to use the power of electronic messages.

Want to start or grow a business but not getting any traction? Worried that you chose the wrong business idea? Entrepreneurship is a hard game to play, but it doesn't have to be as hard as many people make it out to be. Matthew Paulson outlines the business growth hacking and personal development shortcuts that multimillionaires use to get ahead of the game in Business Growth Day by Day.

During its single year of existence, more money was expended on the Elmira prison than in any of the other Union Stockades. Even with this record spending, a more ignominious figure was attached to Elmira: of the more than 12,000 Confederates imprisoned there, nearly 3,000 die while in captivity - the highest rate among all the Northern prisons. The authors conclusions are based on new, little-known, or never used archival materials. In a similar vein, his description of the prison culture is especially illuminating.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

Dozens of men were called "robber barons", but few were as notorious or rich as John Pierpont Morgan, a financier and banker who bankrolled the consolidation of behemoth corporations across various industries. Morgan was behind the merging of Edison General Electric and Thomson-Houston Electric Company, which subsequently became General Electric, still known simply as GE across the world today.

For African Americans contemplating getting into Internet entrepreneurship and for those who might already be entrepreneurs, this book explains in a practical manner how to become an Internet entrepreneur from an African American perspective. From inception to exit, this book also gives you practical knowledge that you can use right away for any type of potential business endeavor.

Few people have had such a massive impact on society, culture, and the Western world as Walt Disney. Over the course of his life, he built a vast entertainment empire that has become a cultural icon and persists long after the man himself left it behind. The parks, movies, and characters he envisaged have left a profound mark on our culture and the childhoods of millions. Walt Disney: Biography of an American Entrepreneur examines his life, his legacy, and the sea of successful movies that came in his wake. Buy now to hear about Walt Disney’s life like never before.

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

Tenacity chronicles the evolution of entrepreneur Ron Coury, a major business figure in Las Vegas, Nevada, and the surrounding Western states. As Coury, a former US Marine, climbed the ladder toward his success, he faced a barrage of constraints, including political and police corruption, bribery, coercion, and even death threats. Coury details the struggles he faced and the losses he endured in this eye-opening look behind the curtain of business during the “good ol’ boy” days of Southern Nevada.

Mexican Miriam Landin dreamed of fulfilling the American dream since she was a child. Motivated to get her family out of poverty, she crossed the border in the company of her little one, Josstin de Ella, who was only four years old. She never thought the price of the top would be so high! She suffered from her own compatriots' indifference and discrimination from day one; they abused her status as undocumented and added to her scarcity was her illness. In her grayest days she saw her son cry from hunger, without having a bite to offer her. Despite hitting rock bottom, she did not give up. ...

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

Myers was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Having worked in a variety of large and small companies in both the US and Denmark, dual citizen Kay Xander Mellish knows a bit about the quirks of each country's business culture. In this audiobook, she offers tips for Danes who work with Americans, either as colleagues, customers, or suppliers. This entertaining, informative guide will make working with Americans pleasanter and more successful.

Over the years I have compiled several guides and tips for players on how to get their careers started, what to expect on the way and once they are in the door, and how to handle themselves with the on- and off-court situations that come with it. Every guide comes from questions that players frequently ask me. This guidebook is a compilation of all of those guides and tips in one place for your quick and easy reference.

Andy Lazris, MD, is a practicing primary care physician who experiences the effects of Medicare policy on a daily basis. As a result, he believes that the way we care for our elderly has taken a wrong turn and that Medicare is complicit in creating the very problems it seeks to solve. Aging is not a disease to be cured; it is a life stage to be lived. Lazris argues that aggressive treatments cannot change that fact but only get in the way and decrease quality of life.