American Business English

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

The working cowhand of old was a dusty laborer, but today's rodeo performers can hone their skills before small-town crowds and be stars in urban coliseums.Historian Kristine Fredriksson follows the evolution of rodeo from the range to Buffalo Bill's Wild West to the extravaganzas in modern times.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

George W. Romney was a remarkable person. As chairman of American Motors Corporation from 1954 to 1962, he saved that company from sure destruction and led it to its greatest success. He later became the most popular governor in Michigan history, a Republican stalwart beloved in a Democratic state. He ran for the presidency in 1967 and served as Secretary of HUD in the first Nixon administration before leaving over concerns about the president.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

Take a trip into theheart of passion as seductive samba rhythms pulse in the warm evening breezes. Escape and savor these three scintillating stories set against the beautifulbackdrop of Brazil.... Two weeks in Rio - surely that's enough time for marketing VP Sydni Lawson to forge a lucrative merger. But instead of sweet-talking real estate mogul Gabriel St. James, she's being swept away by their sizzling and unexpected attraction.

Myers was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business. By listening to this audiobook, you will learn to: Throw away your business plan! Create a scalable business model that actually works.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

FLEX: A Leader's Guide to Staying Nimble and Mastering Transformative Change in the American Workplace is your real-world guide to harnessing the power of change to increase employee satisfaction and secure long-term success in the marketplace. Rick Grimaldi, a labor relations attorney with decades of experience helping businesses respond effectively during pivotal moments, shares his valuable insights on the surprising and fundamental ways the world of work is reinventing itself.

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

Staking a Claim examines the life of Jake Simmons, Jr. - the international tycoon who was the most successful African American in the history of the oil industry - and affords us a rare perspective on this question.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

Just because a man cheats on his wife and makes Danny DeVito look tall, dark, and handsome, is that any reason to kill him? The reluctant and quirky PI, Lee Alvarez, doesn't think so. The 34-year old half-Latina, half-WASP and 100% detective has her work cut out for her when the man is murdered on her watch. Of all the nerve. For Lee, this has become personal. From San Francisco's famous Embarcadero to quaint Princeton-by-the-Sea, she is out to find the killer. And for the killer, this has become personal, too.

Having worked in a variety of large and small companies in both the US and Denmark, dual citizen Kay Xander Mellish knows a bit about the quirks of each country's business culture. In this audiobook, she offers tips for Danes who work with Americans, either as colleagues, customers, or suppliers. This entertaining, informative guide will make working with Americans pleasanter and more successful.

How much does character affect leadership? Most Americans believe a president’s private activities bear little relation to his public-policy decisions. Yet we also believe that moral vision plays a role in strong leadership. Marvin Olasky systematically examines the bond between morals and politics in the lives and careers of thirteen noted American leaders.