American Business English

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

In stark and compelling prose, Thomas W. Jones tells his story as a campus revolutionary who led an armed revolt at Cornell University in 1969 and then altered his course over the next 50 years to become a powerful leader in the financial industry including high-level positions at John Hancock, TIAA-CREF, and Citigroup as Wall Street plunged into its darkest hour.

The Small Business Startup Revolution: Unlocking Entrepreneurial Success is your comprehensive guide to launching and growing a successful startup. This engaging, step-by-step playbook helps future entrepreneurs like you overcome the most formidable challenges startups face. The path to entrepreneurship may seem daunting, filled with unknowns and risks. That's why this book is your guide.

Are you tired of everyone else getting ahead but you? Do you think about your children’s futures and generations to come? Does the wealth gap in this country concern you, and are you disappointed that nearly 45% of African American children, under the age of six, live in poverty? More than anything, are you ready to start wealth building? If you answered yes to those questions, I have a solution for you. And with the stock market at an all-time high, and so many new innovations on the horizon, it’s time for you to plant a tiny seed and let Wall Street SHOW US THE MONEY! This simple ...

In a world where success is predominately measured by how much money we have in the bank, the size of our financial portfolio, and how prestigious our lives are, there have been great American Entrepreneurs who have chosen to take the path less traveled–to be truly compassionate and giving. They risked judgement, ridicule, and their fortunes; but in doing so they realized they could never out give God.

The Phenomenal Change Letter and the Unmaking of a Slave is derivative work that was inspired by "The Willie Lynch Letter and the Making of a Slave". This book is the author's attempt to channel the anger created by the Willie Lynch Letter, in hopes of one day reversing the effects of the Willie Lynch Letter on the African American community.

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

Part memoir, part business book, part brazen showboating, theCoderBros Go to White Castle is the enlightening story of Hansel and Wayne, two best friends who transformed their passion for coding into a thriving lifestyle business. Growing up as Asian-Americans in white America, they each navigated cultural challenges before eventually meeting in San Francisco. There, they began their up-and-down adventures that culminated in theCoderSchool, a national franchise business that teaches kids to code.

Jumpstart your journey to financial freedom, and discover how you can successfully make money online using your computer. Discover tips and strategies to consider when working from home. If you need a more flexible schedule and need more money in your pocket, this book is for you. And if you have the commitment and dedication and are willing to work hard, you can truly succeed.

Underdog Thinking is real-life business adventure story that follows the journey of an Indian immigrant to the U.S. who was told he “didn’t know a damn thing about American business”. In his new audiobook, Underdog Thinking, Vir inspires listeners to face any challenge that comes their way - with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years.

The American Workforce Trinity is the value-packed offering brought to you by national Workforce Development Subject Matter Expert, Carter Hughes. Mr. Hughes has reached back into his decades of experience serving the community and assisting employers and career seekers, to provide a value packed toolbook that can serve as a very understandable roadmap for anyone seeking to establish a long and prosperous career in America.

Born to a teenage mother on the gang-permeated streets of Dallas, BJ understood that as a Black man, his starting place was disadvantaged, under-resourced, and unequipped. But then one day he decided to stop allowing life to “just happen” and to rise above the obstacles set before him. He transformed his life and became a global leader, coaching tens of thousands and influencing millions on their way toward building better lives. Now, BJ wants to help you unlock greater mental, spiritual, relational, and emotional health with a simple four-step process.

After listening to The American Dream For Immigrant Entrepreneurs and completing the exercises, you will save time and money by learning the eight steps to succeed in the US economy and culture. You will be fully prepared and ready to start your new life on the day you land on American soil.

Like a lot of people, Chris Wilson didn’t have an easy start in life. But, unlike many, he has managed to overcome severe setbacks to achieve a life defined by material success and personal meaning. How did he do it? When he committed a fatal crime at the age of 17 and received a devastating prison sentence, incarceration became the unexpected trigger that set Wilson off on a journey of self-improvement - reading, working out, learning languages, and starting a business. Creating a Master Plan for the life he wanted, he worked though it step-by-step to transform his reality.

She knows she shouldn’t cling to memories of a past love. Torn from her high school sweetheart and left to rebuild the pieces of her life, Allison has almost given up on finding love. Ten years has passed, but when she sees Cole again, her pulse kicks up in that old, familiar way. The question is, can they resolve the issues that tore them apart – and can she learn to love again?

Few Americans have a reputation and legacy anything like Henry Ford's, the man whose name is still associated with one of the world's most famous car companies. Ford is unquestionably one of his country's most famous industrialists, and his use of an assembly line to mass produce automobiles was not only innovative but also made it possible for Americans to own cars en masse.

Dozens of men were called "robber barons", but none were as notorious or rich as John D. Rockefeller, who co-founded Standard Oil and turned it into the first real trust in the United States. Rockefeller had been groomed ambitiously by a huckster father nicknamed "Devil Bill", who was just as willing to cheat his son as an unsuspecting public, and John certainly chased his dreams of living long and large.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.