American Business English

The working cowhand of old was a dusty laborer, but today's rodeo performers can hone their skills before small-town crowds and be stars in urban coliseums.Historian Kristine Fredriksson follows the evolution of rodeo from the range to Buffalo Bill's Wild West to the extravaganzas in modern times.

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

Character is often built from the latter and can carry men through the toughest of times. In fact, history shows us that a little bit of grit and determination can go a long way toward building something greater than oneself. This is what makes some people titans. In addition, people must often think outside the box to accomplish this greatness. In other words, greatness is achieved by taking risks and by doing something different than the everyday. It is this boldness that makes history. Take a journey into the minds of the titans who created the American empire.

Staking a Claim examines the life of Jake Simmons, Jr. - the international tycoon who was the most successful African American in the history of the oil industry - and affords us a rare perspective on this question.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

People who love art, are fascinated by archaeology, or are history buffs may have considered the idea of working in a museum. But experience as a museum visitor reveals only the public-facing side of the museum, and not its complex, dynamic internal structure. So You Want to Work in A Museum? helps to demystify museums as institutions and to prepare prospective museum staff to explore the field further.

Take a trip into theheart of passion as seductive samba rhythms pulse in the warm evening breezes. Escape and savor these three scintillating stories set against the beautifulbackdrop of Brazil.... Two weeks in Rio - surely that's enough time for marketing VP Sydni Lawson to forge a lucrative merger. But instead of sweet-talking real estate mogul Gabriel St. James, she's being swept away by their sizzling and unexpected attraction.

When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long 20th century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion.

Born the son of missionaries, Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week's events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan.

Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009.

Times of crisis call for revolutionary leadership. What better model could we have for courage and creativity under fire than those who found themselves in positions of leadership during the American Revolutionary War? Now Pat Williams helps you apply their genius to your sphere of influence. Through the remarkable stories of more than 25 leaders of the American Revolution, you'll discover fresh insight into how great leaders are formed, refined, tested, and strengthened.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Leadership is not about position, it is about influence. You can be a leader no matter what your rank or position. It is not about power, it is about selflessness. You cannot be a good leader unless you can also be a good follower. Good leaders don't shine, they reflect. Lessons like these are the core of this book. The stories in this book are about leaders who were challenged at all corners, adapted, improvised, and overcame.

How much does character affect leadership? Most Americans believe a president’s private activities bear little relation to his public-policy decisions. Yet we also believe that moral vision plays a role in strong leadership. Marvin Olasky systematically examines the bond between morals and politics in the lives and careers of thirteen noted American leaders.

When COVID-19 besieged the United States, New York State emerged as the global "ground zero" for a deadly contagion that threatened the lives and livelihoods of millions. Governor Andrew Cuomo tells the riveting story of how he took charge in the fight against COVID-19 as New York became the epicenter of the pandemic, offering hard-won lessons in leadership and his vision for the path forward.

This audiobook follows the saga of more than 100 influential men and women who together wove the story of early Western frontier America. The engaging account of their lives forms a unique tapestry of human experience.

Tenacity chronicles the evolution of entrepreneur Ron Coury, a major business figure in Las Vegas, Nevada, and the surrounding Western states. As Coury, a former US Marine, climbed the ladder toward his success, he faced a barrage of constraints, including political and police corruption, bribery, coercion, and even death threats. Coury details the struggles he faced and the losses he endured in this eye-opening look behind the curtain of business during the “good ol’ boy” days of Southern Nevada.

In Heart & Soul, Shook takes listeners on heartwarming journeys through some of America's most successful companies. To the employees of these companies, success is measured by the good they accomplish in the world. However, profiting and caring aren't mutually exclusive—these companies demonstrate how any company of any size can do both.

Henry Ford is a remarkable businessman and entrepreneur who rose from nothing to become a leading figure in innovation and American industry. As a titan in manufacturing and one of America’s richest men, Ford’s deeply complex, enigmatic, and downright contradictory personality has led him to fascinate historians for decades.

Through his nightly CNN show Lou Dobbs Tonight, his syndicated radio program, and his monthly magazine column, Lou Dobbs has become one of America's most visible, popular, and respected voices on business and financial matters. Now, with War on the Middle Class, Dobbs takes an impassioned and rousing stance on the all-out class war that is turning the American dream into a nightmare.