American Business English

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the business of America is business, then it's up to our business leaders to solve the mess we're in. Broke offers practical, nonpolitical, and nonpartisan solutions that every business leader can implement today for a better tomorrow.

Few Americans have a reputation and legacy anything like Henry Ford's, the man whose name is still associated with one of the world's most famous car companies. Ford is unquestionably one of his country's most famous industrialists, and his use of an assembly line to mass produce automobiles was not only innovative but also made it possible for Americans to own cars en masse.

Dozens of men were called robber barons, but few of them were as notorious as Cornelius Vanderbilt, who also happened to be one of the nation's first business titans. Vanderbilt was a railroad and shipping magnate at a time when the industry was almost brand new, but he rode his success to become one of the richest and most powerful men in American history. The industrial might wielded by men like Vanderbilt in the later 19th century directly led to public backlash and made President Teddy Roosevelt the "trust buster".

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

In stark and compelling prose, Thomas W. Jones tells his story as a campus revolutionary who led an armed revolt at Cornell University in 1969 and then altered his course over the next 50 years to become a powerful leader in the financial industry including high-level positions at John Hancock, TIAA-CREF, and Citigroup as Wall Street plunged into its darkest hour.

The Small Business Startup Revolution: Unlocking Entrepreneurial Success is your comprehensive guide to launching and growing a successful startup. This engaging, step-by-step playbook helps future entrepreneurs like you overcome the most formidable challenges startups face. The path to entrepreneurship may seem daunting, filled with unknowns and risks. That's why this book is your guide.

The Phenomenal Change Letter and the Unmaking of a Slave is derivative work that was inspired by "The Willie Lynch Letter and the Making of a Slave". This book is the author's attempt to channel the anger created by the Willie Lynch Letter, in hopes of one day reversing the effects of the Willie Lynch Letter on the African American community.

Native American sayings and quotes from influential Chiefs and countless tribes across what we now call America.

Thirty years ago, the best-selling "letter to the government", Work in America, was published to national acclaim, including front-page coverage in the New York Times, Wall Street Journal, and Washington Post. It sounded an alarm about worker dissatisfaction and the effects on the nation as a whole.

Are you tired of everyone else getting ahead but you? Do you think about your children’s futures and generations to come? Does the wealth gap in this country concern you, and are you disappointed that nearly 45% of African American children, under the age of six, live in poverty? More than anything, are you ready to start wealth building? If you answered yes to those questions, I have a solution for you. And with the stock market at an all-time high, and so many new innovations on the horizon, it’s time for you to plant a tiny seed and let Wall Street SHOW US THE MONEY! This simple ...

Are you looking to fulfill your American dream or doubting if you are living your American dream and wondering if the American dream is even still a reality? Then look, doubt, and wonder no more. Dr. Jacob Al, a Ghanaian immigrant, defines the historical origin of the American dream succinctly and exposes its deeper root in the American culture than people realize. He skillfully weaves his personal success story through the quintessential tale of the American dream. Obtaining the American dream requires economic freedom, the rule of law, and private property rights.

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond.

Part memoir, part business book, part brazen showboating, theCoderBros Go to White Castle is the enlightening story of Hansel and Wayne, two best friends who transformed their passion for coding into a thriving lifestyle business. Growing up as Asian-Americans in white America, they each navigated cultural challenges before eventually meeting in San Francisco. There, they began their up-and-down adventures that culminated in theCoderSchool, a national franchise business that teaches kids to code.

Many factors - personal, professional, and psychological - combine to affect how we think, feel, and act while on the job, which ultimately affects our productivity and success. In 9 to 5: Your Mind at Work, we look at some of these factors, including the physical office space, how to foster creativity and communication, the psychology of effective leadership, the benefits and importance of diversity, and achieving work-life balance.

Americans have loved traveling circuses for generations, and none represents the country's love of entertainment quite like the most famous of them all, the Ringling Bros. and Barnum & Bailey Circus. Circus promoters have long been viewed as somewhat shady hucksters, but none could top Phineas Taylor Barnum, who used a blend of traditional circus entertainment, freak show exhibits, and outright hoaxes to create "The Greatest Show on Earth".

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Aisha made this book to educate single women of the trials faced on the other side of motherhood. She wants single women to understand why it's important to take care of yourself, guard your sanity, and enjoy your life...while yours is the only one you're responsible for. This book is her compilation of stories told from various viewpoints, with the intention of painting a picture for listeners of what some mothers go through.

Jumpstart your journey to financial freedom, and discover how you can successfully make money online using your computer. Discover tips and strategies to consider when working from home. If you need a more flexible schedule and need more money in your pocket, this book is for you. And if you have the commitment and dedication and are willing to work hard, you can truly succeed.