American Business English

Underdog Thinking is real-life business adventure story that follows the journey of an Indian immigrant to the U.S. who was told he “didn’t know a damn thing about American business”. In his new audiobook, Underdog Thinking, Vir inspires listeners to face any challenge that comes their way - with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Thirty years ago, the best-selling "letter to the government", Work in America, was published to national acclaim, including front-page coverage in the New York Times, Wall Street Journal, and Washington Post. It sounded an alarm about worker dissatisfaction and the effects on the nation as a whole.

Over the years I have compiled several guides and tips for players on how to get their careers started, what to expect on the way and once they are in the door, and how to handle themselves with the on- and off-court situations that come with it. Every guide comes from questions that players frequently ask me. This guidebook is a compilation of all of those guides and tips in one place for your quick and easy reference.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

In The Healing Journey, Sue Maisano tells her heartfelt story of her rise from poverty and obscurity in a Chinese village to fulfillment and success in America, reaching all her goals of education, marriage, family, and a thriving healing practice. Now she shares her secrets of how she realized her dreams by following her intuition and spiritual guidance, as well as spiritual laws that work for everyone.

Achieving the American Dream has become increasingly difficult for many Latinos, despite the huge opportunities, because there is a lack of mentorship and inspiration from Latino role models ... but it doesn't have to be that way. This audiobook will tell you how 50 of the most successful Latinos and Latinas in America turned their dreams into reality. These inspirational people share their stories, providing us insight into the mindset, actions, and habits that allowed them to overcome barriers and conquer fears, and to achieve what they once thought was impossible.

It’s the dirty little secret of our American civil justice system: Getting real justice in everyday lawsuits costs too much. Legal fees and hidden costs dwarf financial stakes, forcing a choice between frustrating settlement or a long slog through litigation’s due process—either path feeling like legalized extortion. This huge and growing gap in our civil justice system occupies a no-man’s land of prevailing injustice between small claims and high-stakes disputes, defying all efforts to control it for decades. Until now.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

Are you tired of the "get rich quick" schemes and empty promises? Do you dream of building a successful business that reflects your values, fuels your freedom, and makes a positive difference in the world? The traditional "profit first, hustle harder" model leaves many entrepreneurs burnt out and their businesses unfulfilled. Guarding the American Dream offers a different path.

This is the unflinching memoir of a female African American advertising executive’s unprecedented and unlikely success, which began in the Mad Men era. It follows her journey from the projects of Motown-era Michigan to the skyscrapers of Madison Avenue and beyond.

A life-changing book for every American on how to be safe, prosperous, happy and loved in America. This book is about how to escape from our American Cage and regain our lost independence by living in accordance with “The New Declaration”. It is about how to regain not only our right to life, liberty, and the pursuit of happiness but also find truth, purpose, attain dignity, build meaningful relationships and find love. It is a dream about human-centered capitalism and democracy in a united, prosperous, and flourishing society.

Following in the rich tradition of Napoleon Hill's Think and Grow Rich, Dr. Ken Odiwé, himself a rags to riches New American Millionaire, continues to explore the secrets that self-made millionaires share. As you will soon discover, many self-made millionaires started out with much less than you have. In fact, the interesting people you will meet here came to America with nothing more than a few meagre belongings, a few bucks in their pockets, and a burning desire to succeed.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email lists.

This book is for anyone who wants to understand what being more inclusive at work means, especially as it relates to black leaders. Based on candid interviews with thirty successful black leaders, it peels away the multifaceted layers of black British leaders in organizations to offer a new way of thinking about the black British experience.

This is an anecdotal approach to teaching high school students that history and economics are intertwined. The audiobook is designed to give the student a thumbnail sketch of a dozen events of merit in American history intertwined with the basic economic laws.

In listening to Immigrant Steps to American Dream, you will discover practical methods for overcoming obstacles to success. You will acquire an ample supply of wisdom presented in a memorable and thoroughly humorous way.

A historic generational shift is underway that will lead to a crisis in American business leadership. This concise and practical book will help you understand this shift and take action to retain your senior leaders, attract the next level of top talent, and grow a new generation of leaders.

Taking the company into the 21st century was not going to be easy for Mr. Blue, Jr. His Chief of Staff, B.B. Queen, seemed to be getting with the program, while other sales executives were lagging behind. Faced with constant threats from those challenging his authority and the voice of Mr. Blue, Sr. echoing in his head, he and others find themselves involved in a series of games with plots and twists that keep them all on their toes, everyone vying for the prize. Who will advance? And who will be sent packing?