Advertising Technology

Have you ever wondered what Snapchat is? Why do people use Snapchat? How Snapchat can benefit you, and how you can use this powerful app effectively? Whatever your reasons for wanting to learn how to use Snapchat, this audiobook is for you!

Two audiobooks in one: Expand the scope of your digital marketing strategy with updated and innovative insights and tactics for Facebook advertising, as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes.

The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

Facebook is an active platform for entertainment and news, as well as a social networking place for friends and family. However, the same platform plays an important role for many business owners and marketers in identifying and reaching out to their target audience as well as increasing their sales.

This book is a guide that takes you by the hand and helps you explore the enormous landscape of Facebook, offering you numerous feasible, proven and focused tactics to obtain results. All this compendium is presented in a direct and easy to learn way.

Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.

The ability to influence others is a highly advantageous characteristic. Influencers share a common set of attitudes that ensure consistent success. Building a strong relationship with your peers is essential in influencing their decisions. Because of this, we can say there is a certain power that comes with having influence, but what is power if there is an absence of trust? How do we earn their trust in order for us to activate our ability to influence them? Find out in this audiobook.

Facebook has over 500 million users that you can reach in just 10 minutes, if you know how to use it properly and understand how it works. You'll discover how to maximize your exposure on the platform while getting the best bang for your buck!

Do you want to increase your online presence? Do you want to grow increase your friends list, get more likes and shares, and establish your brand? When you listen to this book you will have the info and strategies you need to increase your presence on Facebook and your business will start to grow rapidly! Here you will discover everything you need to know about making an impact on Facebook and having you utilize this powerful social media platform it like a pro.

Given the right social media strategy and implementation, Pinterest may actually offer any business more referral traffic than Twitter, and perhaps generate more leads than LinkedIn, Google+, and YouTube combined. It may even have the power to convert more fans into paying customers who will easily share your content with their friends.

The tеrm "influencer" is wiggling itѕ wау thrоugh a tаnglеd wеb. And it'ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign.

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

The aim of the audiobook is to provide an easy-to-listen, short, and effective information so you can start your journey right away. This is a mini-audiobook composed of checklists, guidance, and explanation of these foundational concepts. This audiobook is short and conscience, a go-to audiobook for anyone who wants to start blog writing. You will learn so much in such a short audiobook.

Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.

You know as an author you have to build a platform on social media. But are you spending more time on Facebook, tweeting, pinning, and blogging than on writing your book? The Coffee Break Guide to Social Media for Writers can help you.

A few years ago, blogging was highly sought after as a preferred method of building a brand online and being able to generate passive income from multiple income streams. Whether you wanted to make money as an affiliate, through email marketing, through having a membership area, selling an online course, selling adverting space or through selling software and other digital products, blogging was seen as the master key to all these income streams.

As a seasoned content creator, Jen Miller, owner of NeedSomeoneToBlog.com, shares the secrets to building community and client engagement on your website...A one-stop source for the basics on blogging and website content creation, The Book on Content: Using Words to Attract Clients, teaches exactly that!