Academic English

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry.

Tired of the pace and noise of life near London and longing for a better place to raise their young children, Mary J. MacLeod and her husband, George, encountered their dream while vacationing on a remote island in the Scottish Hebrides. Enthralled by its windswept beauty, they soon were the proud and startled owners of a near-derelict croft house - a farmer’s stone cottage - on “a small acre” of land. Mary assumed duties as the island’s district nurse.

Reed Timmer is one of the most successful and most extreme storm chasers in the world. His is a job that requires science and bravado, knowledge and instinct just to survive, never mind excel. It's a job some people would kill for. But most prefer to let Timmer take the risks while they watch from the safety of their homes. Reed Timmer is a star of Storm Chasers, one of the Discovery Channel's top-rated shows. Into the Storm is Timmer's dramatic account of his extraordinary profession.

Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.

Drawing on 40 years of research and a treasure trove of new information, Tesla: Wizard at War provides a comprehensive view of Tesla's discoveries, which continue to influence today's military technology and diplomatic strategies. One of the world's leading Tesla experts, Marc J. Seifer, offers new insight into the brilliant scientist's particle beam weapon (aka the "Death Ray") and explores his military negotiations with pivotal historical figures - including his links to Joseph Stalin, Vannevar Bush, General Andrew McNaughton, and Franklin Delano Roosevelt.

John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than 25 years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company, TCI, and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life.

In Morgan, noted biographer Jean Strouse creates the first complete portrait of a man who defined American commerce and banking. Contemporaries described J. Pierpoint Morgan as “the financial Moses of the New World.” She shows J.Pierpoint Morgan in the full context of his childhood and health, travels and tastes, personal affairs and business relationships. And through Nelson Runger’s thoughtful narration, this accessible biography becomes a fascinating audio production.

Without John C. Houbolt, a mid-level engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 3,600 miles an hour around the moon. His plan was ridiculed and considered unthinkable.

Ruhlman propels himself and his readers through a score of kitchens and classrooms, from Asian and American regional cuisines to lunch cookery and even table waiting, in search of the elusive, unnamable elements of great cooking.

In 1993 Greg Mortenson was the exhausted survivor of a failed attempt to ascend K2, an American climbing bum wandering emaciated and lost through Pakistan's Karakoram Himalaya. After he was taken in and nursed back to health by the people of an impoverished Pakistani village, Mortenson promised to return one day and build them a school. From that rash, earnest promise grew one of the most incredible humanitarian campaigns of our time: Greg Mortenson's one-man mission to counteract extremism by building schools, especially for girls, throughout the breeding ground of the Taliban.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

Available exclusively in audio, Losing and Finding My Virginity is both of Sir Richard Branson’s multi-million-copy bestselling autobiographies in one combined edition, fully revised and updated, and read for you by the author in full for the first time.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

In The New Negro: The Life of Alain Locke, Jeffrey C. Stewart offers the definitive biography of the father of the Harlem Renaissance, based on the extant primary sources of his life and on interviews with those who knew him personally. He narrates the education of Locke, including his becoming the first African American Rhodes Scholar, earning a PhD in philosophy at Harvard University, and his long career as a professor at Howard University. And yet he became most closely associated with the flowering of Black culture in Jazz Age America.

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

Renowned psychiatrist and educator Armand Nicholi here presents a fascinating comparison of the beliefs of Sigmund Freud and C. S. Lewis. In the 20th century, no spokesman was more prominent for nonbelief than Sigmund Freud, and no one argued for belief more successfully than C. S. Lewis. From pain and suffering to love and sex, from God to morality, Lewis and Freud carefully argued opposing positions and even considered the chief objections to their positions.

The Fall of the House of Zeus tells the story of Dickie Scruggs, arguably the most successful plaintiff's lawyer in America. A brother-in-law of Trent Lott, the former U.S. Senate majority leader, Scruggs made a fortune taking on mass tort lawsuits against "Big Tobacco" and the asbestos industries. He was hailed by Newsweek as a latter-day Robin Hood and portrayed in the movie The Insider as a dapper aviator-lawyer.

This anthology is a miscellany of maxims and anecdotes that generations of Western readers have consulted for edification as well as entertainment ever since Lives of the Eminent Philosophers, first compiled in the AD third century, came to prominence in Renaissance Italy. To this day, it remains a crucial source for much of what we know about the origins and practice of philosophy in ancient Greece.